Don’t take umbrage at the title, because Seth doesn’t attach a negative connotation to the concept of weirdness. We are impelled to believe in things and opinions imposed upon us by those who don’t understand the power of individuality. Being […]
Tag: Seth Godin
Seth Godin – A Journey of 100 Steps
There are few people more famous in any area than Seth Godin in the field of marketing. However, with a career more varied than your DNA, Godin is so much more than the world’s most wanted marketer: an author of […]
Poke The Box Summary
In one of our previous posts, we talked about Seth Godin’s “Unleashing The Ideavirus,” which taught you how can turn your ideas into epidemics by helping your customers do the marketing for you. In this post, we will continue exploring […]
Unleashing The Ideavirus Summary
Stop Marketing AT People! Turn your ideas into epidemics by helping your customers do the marketing for you. Think of your idea like a virus. It is contagious. It can affect people. How? Read on to find out. Who Should […]
All Marketers Are Liars Summary
The Underground Classic That Explains How Marketing Really Works–and Why Authenticity Is the Best Marketing of All It doesn’t matter if you are selling peanuts or cars. The same methodology is used to twist the minds of potential customers. We […]
Seth Godin Quotes
Before we unveil our number one Quote of the day, we’ll briefly explain why we chose Seth Godin. Over the years, he has proven to be one of America’s finest “manufacturer” of quotes. All joking aside, he truly is a […]
Permission Marketing Summary
Turning Strangers into Friends and Friends into Customers Let’s learn more about marketing!! Ads are supposed to be catchy, in terms of grabbing customer attention within seconds. In this book summary, we will discuss how to achieve that. Who Should […]
Top Marketing Books
If you’re living in the 21st century, you are probably already aware of the fact that marketing is not merely an academic discipline, but also a part of everyone’s life. The world is so profoundly polluted with information and media […]
Tribes Summary – Seth Godin
We Need You to Lead Us If you lead the people passionately, without any doubt a tribe of professionals will form around you. We summarize the critical elements of such organization and all the things linked to it. Who Should […]
Linchpin Summary
Are You Indispensable? If you ever wondered what your boss or colleagues think of you, perhaps it’s time to ask that same question to yourself. We summarize essential features on how to become a true Linchpin! Who Should Read “Linchpin”? […]
