5 min read ⌚ A purple cow doesn’t come from Switzerland – as you may think at a first sight of the title of this book. But may lead some of your future incomes there – joking…or not. It – the purple cow – comes from your fearless ideas that went natural on the market and […]
8 min read ⌚ Don’t take umbrage at the title, because Seth doesn’t attach a negative connotation to the concept of weirdness. We are impelled to believe in things and opinions imposed upon us by those who don’t understand the power of individuality. Being weird means being unique. And whether we like it or not, society […]
4 min read ⌚ If you think that winners never quit, think again. In The Dip: The Extraordinary Benefits of Knowing When to Quit (and When to Stick), Seth Godin puts up a compelling argument of why quitting is a great strategy for becoming successful. Emir ZecovicEmir is the Head of Marketing at 12min. In his spare […]
6 min read ⌚ There are few people more famous in any area than Seth Godin in the field of marketing. However, with a career more varied than your DNA, Godin is so much more than the world’s most wanted marketer: an author of eighteen bestsellers, a founder of few companies, popular speaker, trendsetter, mind-changer, paradigm-shifter. […]
5 min read ⌚ In one of our previous posts, we talked about Seth Godin’s “Unleashing The Ideavirus,” which taught you how can turn your ideas into epidemics by helping your customers do the marketing for you. In this post, we will continue exploring the world of ideas. Only this time, we will tell you why […]
5 min read ⌚ Stop Marketing AT People! Turn your ideas into epidemics by helping your customers do the marketing for you. Think of your idea like a virus. It is contagious. It can affect people. How? Read on to find out. Who Should Read “Unleashing The Ideavirus”? and Why? Ideas can change the world. If […]
5 min read ⌚ The Underground Classic That Explains How Marketing Really Works–and Why Authenticity Is the Best Marketing of All It doesn’t matter if you are selling peanuts or cars. The same methodology is used to twist the minds of potential customers. We summarize the critical assets in selling “the story” and how marketers cash-in […]
7 min read ⌚ Before we unveil our number one Quote of the day, we’ll briefly explain why we chose Seth Godin. Over the years, he has proven to be one of America’s finest “manufacturer” of quotes. All joking aside, he truly is a “Linchpin” when it comes to love quotes. The author of “Tribes” deservedly […]
15 min read ⌚ Turning Strangers into Friends and Friends into Customers Let’s learn more about marketing!! Ads are supposed to be catchy, in terms of grabbing customer attention within seconds. In this book summary, we will discuss how to achieve that. Who Should Read “Permission Marketing”? And Why? This book gives the term “Marketing” a […]
11 min read ⌚ If you’re living in the 21st century, you are probably already aware of the fact that marketing is not merely an academic discipline, but also a part of everyone’s life. The world is so profoundly polluted with information and media campaigns, that there’s no way your product will ever reach your target […]
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