Category: Management
Winning Summary – Jack Welch
13 min read ⌚ The Ultimate Business How-To Book Jack Welch knows how to win. When he retired from General Electric (GE) in 2001, he received history’s biggest bonus of 417 million dollars. The reason? In his 20 years as CEO, he grew the company from $ 12 to $ 400 billion which also earned […]
Buyer Personas Summary
10 min read ⌚ How to Gain Insight into your Customer’s Expectations, Align your Marketing Strategies, and Win More Business If you speak to thousands of people every day, the success of your endeavors depends on how much you connect with that audience with these potential clients, whether you are a blogger, a marketing professional, a […]
Business Model Generation Summary
8 min read ⌚ MicroSummary: Do you believe entrepreneurs must design their ventures and new business beyond the traditional business plan? Alexander Osterwalder thinks so, and in the book Business Model Generation he creates a new simple, direct and practical methodology to develop business ideas, called Business Model Canvas. To prove that his methodology worked, he […]
Running Lean Summary – Ash Maurya
11 min read ⌚ Iterate from Plan A to a Plan That Works Eric Ries in his book “The Lean Startup” created a world fever and flooded the business community with the word lean. The market seemed to understand that the lean model is essential to becoming more efficient in today’s competitive landscape, but with that […]
How to Have a Good Day Summary
11 min read ⌚ MicroSummary: Who has never had a bad day? In this work, author Caroline Webb uses discoveries in the area of behavioral science, psychology, and neuroscience to help us overcome or at least reduce the stress and difficulties that generate bad days for many of us. By better understanding brain function and our […]
The Like Switch Summary
14 min read ⌚ MicroSummary: Written by a former FBI agent, the ‘The Like Switch‘ features several tools to start, maintain, and improve your ability to persuade people to do what you want. In it, Jack Shafer presents techniques to influence, attract, and conquer people. Learn to find out if someone is lying to you, pass […]
