7 min read ⌚ MicroSummary: Published in 1991, “Crossing the Chasm” by Geoffrey A. Moore is still considered a bible for high tech entrepreneurs. It suggests that there is a chasm midway the technology adoption cycle, right between the early adopters (visionaries) and the early majority (pragmatists). And it explicates what a startup should do to […]
10 min read ⌚ MicroSummary: Michael Porter is one of the gurus of contemporary management. In his book Competitive Advantage, he transformed theory and practice of business strategy teachings around the world. The book is brilliant and incredibly simple, so reading is a must. In it, Porter analyzes the complexity of the new competitive landscape in […]
14 min read ⌚ MicroSummary: How Google works. How many times did you search this phrase on the internet? Now, you have to stop doing this. And that’s because Eric Schmidt and Jonathan Rosenberg are completely answering your question through their book… How Google works. LEADERSHIP PATTERN / HOW GOOGLE WORKS Combining passion and contribution: the path to […]
6 min read ⌚ Service Design, Strategy, and the Art of Customer Delight Everybody wants to please the customer nowadays. The point is – to delight him! Thomas A. Stewart and Patricia O’Connell give the full details in “Woo, Wow, and Win.” Who Should Read “Woo, Wow, and Win”? And Why? By its own profession, “Woo, […]
6 min read ⌚ “Ideas are the currency of the twenty-first century”. And I came to think about so many people that have great ideas but for some reason don’t get the chance to present them to the general public. Or worse – if they do, they fail to convince. You’re still alive. That means your […]
6 min read ⌚ Use Content to Unleash Your Influence and Engage Those Who Matter to You Have some of your customers ever said to you: “I was just thinking of you”? John Hall says that it’s vital. Because being and staying “Top of Mind” with your customers is a prerequisite if you want to succeed in […]
7 min read ⌚ Advertising isn’t an art. It’s science. And Claude C. Hopkins set the foundations of “Scientific Advertising“ a century ago. Ignore him at your peril. Who Should Read “Scientific Advertising”? And Why? We have a great way to answer this question. It’s a claim by none other than David Ogilvy, the father of advertising: […]
5 min read ⌚ How to Use Social Media, Online Video, Mobile Applications, Blogs, News Releases, and Viral Marketing to Reach Buyers Directly Marketing is becoming more than we can handle! Do we need some assistance to cope with the pressure of the digital age, or a simple mind-shift can turn things in our favor? We […]
5 min read ⌚ Truth and Lies About Why We Buy It’s easier if we live in a lie, right? – Well, apparently the advertising world, stimulated by profits, got the idea of how to control the outcome of their campaigns. On top of that, neuromarketing grants them all the necessary tools to minimize possible failure! […]
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