2 min read ⌚ All companies want to be known for having a good relationship with their customer base. Still, many of them offer mediocre services and don’t seem to be showing any interest in improving that. On the contrary, successful companies understand that doing anything that could potentially jeopardize their relationships with the customers is […]
3 min read ⌚ The Social Marketing Solution Poorness is gaining momentum and threatens many communities. “Up and Out of Poverty” is an eye-opening book that explains the leading causes that trigger impoverishment. About Philip Kotler and Nancy R. Lee Philip Kotler is the author of several books related to marketing and management. He works as […]
3 min read ⌚ The Ultimate Guide for Starting Sales Conversations and Filling the Pipeline by Leveraging Social Selling, Telephone, E-Mail, and Cold Calling Are you a salesperson who wants to learn how to finally reach peak performance? Then, this is the book for you. About Jeb Blount Jeb Blount is an author and a sales […]
3 min read ⌚ Quick, Effective, and Powerful Ways To Use Social Media to Drive Social Change Dragonflies can move in any direction when they put all of their four wings to work. Don’t you want to be able to achieve “The Dragonfly Effect” as well? Well, authors Jennifer Aaker and Andy Smith say that you […]
3 min read ⌚ It all started in 1988 when Nike launched a brand-new marketing campaign to try and persuade the audience about joining the “Big Brand” family. The bottom line is that the only thing standing in your way is “laziness.” To further illustrate such massive marketing boom, Nike carefully analyzed the market to see […]
5 min read ⌚ Advice and techniques for building advertising empires from the era of Mad Men What stops you from reaching the sky? If your ad didn’t work, you might need a change of plan and pace. In this book summary, we briefly outline the key aspects of the ad-creation process. Who Should Read “Confessions […]
5 min read ⌚ Understanding the CEO’s Agenda for Driving Growth and Innovation Everything you know about marketing – is no longer everything. Nowadays, marketing is much more than it used to be, and marketers need to become strategists rather than mere tacticians. In the summary below we are acquainting you with everything a marketer needs […]
6 min read ⌚ MicroSummary: “The Ultimate Sales Machine” by the late great sales and marketing guru Chet Holmes is based around a simple premise: that mastery isn’t about doing 4,000 things, but about doing 12 things 4,000 times. And these 12 things – ranging from time management techniques to aggressive marketing strategies – are […]
4 min read ⌚ Using Internal Marketing to Ignite Employee Performance and Wow Your Customers Things used to be easy for companies – the only thing they needed for success was an innovative product with good quality. Nowadays, they need to do far more than that. They need to impress their employees before they can satisfy […]
5 min read ⌚ The World’s Most Practical Small Business Marketing Guide Marketing is gaining popularity and importance in the business sector. Unlike other practices, creating ads and managing the promotion process is based on creativity. Who Should Read “Duct Tape Marketing”? And Why? Finding the IBP (Ideal Buying Persona) is challenging. It’s best if you […]
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