5 min read ⌚ The Underground Classic That Explains How Marketing Really Works–and Why Authenticity Is the Best Marketing of All It doesn’t matter if you are selling peanuts or cars. The same methodology is used to twist the minds of potential customers. We summarize the critical assets in selling “the story” and how marketers cash-in […]
6 min read ⌚ How to Attract Customers, Promote Your Brand, and Make Money with Online Video We’ve tried teaching you how you can use Facebook to market your products. And we have given you a hint or two on how to create a trend using Twitter. Now, in “Beyond Viral,” Kevin H. Nalty teaches […]
4 min read ⌚ A Field Guide to Modern Marketing Do we have palls in this business world? The business community doesn’t feel sorry for the participants. In this book summary, we explain how it all started, and where is this going. Who Should Read “Selling the Invisible”? And Why? Taking into consideration the intense competition […]
5 min read ⌚ The Elements of Great Managing The 12 principles are perfectly intertwined and integrated into one system. Each one clarifies the connection between the management and the employees in terms of providing enough support to fulfill the daily activities. Who Should Read “12”? And Why? Proficient management doesn’t serve as a guarantee […]
14 min read ⌚ How Little Things Can Make a Big Difference Some say that significant changes don’t happen abruptly. For example, there are internal mechanisms which regulate if the name of a certain actress will become a popular choice among parents or not. However, Malcolm Gladwell is more a butterfly-effect kind of a sociologist. In […]
5 min read ⌚ Energize Your Brand With a Bold Mix of Alternatives to Traditional Advertising Are you into Marketing? If you plan on taking your products to the next level, it’s best If you learn more about the recent trends that are taking over the digital age. Who Should Read “Life After the 30-Second […]
16 min read ⌚ A Revolutionary Way to Influence and Persuade Just think of this scenario. A salesman comes to your house, selling encyclopedias. It’s the age of Wikipedia, so you don’t really need one. But, after half an hour, for some reason, you buy an expensive, lavishly illustrated Britannica published in the 1980s. Now, […]
5 min read ⌚ Building an Advantage through Data-Driven Real-Time Marketing We’ve said it before, and we’ll say it again: everything is marketing nowadays! Whether it’s permission marketing, Facebook marketing, blog marketing, micromarketing, or marketing 3.0 – it seems like it’s the ultimate profession nowadays! It’s the age of “how” – and not “what”! The […]
5 min read ⌚ How to Build Habit-Forming Products You live a life that is formed by your habits. In the following summary of “Hooked,” we will show you how you can create and advertise products in a way that gets your customers hooked on it. Read on to find out all aspects of the Hook […]
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