5 min read ⌚ 10 Rules for Building the Killer Brand The selling power of brand images is enormous – it is so big that even something ordinary can become “special” in the eyes of customers if it belongs to a particular brand. Take Orville Redenbacher for example, when he made a name out of his […]
5 min read ⌚ Lessons from America’s Best-Run Companies This business classic provides its readers with eight unique methods leading to excellence. Walk the road with caution. Who Should Read “In Search of Excellence”? And Why? This book serves as a benchmark for future investment because the results produced from this research will give you an […]
5 min read ⌚ Winning Strategies from World-Class Negotiators Most people undervalue the negotiator’s job. However, to be a good negotiator, you have to know the stakes at hand. You have to be able to read people, understand them and their needs. You need to be an excellent communicator that not only states his stance but […]
5 min read ⌚ How Blogs are Changing the Way Businesses Talk with Customers The development of the Internet and the Internet community has changed the way the companies do business and preserve the relationships with their customers. Who Should Read “Naked Conversations”? And Why? They first present blogging’s history and how companies in the past […]
4 min read ⌚ Everything You Need to Know and Why You Should Care Blogs are an excellent way to connect with your most loyal customers. You may not realize now how efficient this building process can be. Join the blogosphere! Who Should Read “Blogging for Business”? And Why? The number of bloggers and blogs is […]
5 min read ⌚ 21 Great Ways to Sell More, Faster, Easier in Tough Markets Selling may seem like hard work, but in reality, it is a simple equation: your attitude plus your expectations equals achieved results. Or, in other words, to get the wanted results, you must create the circumstances needed for those results to […]
11 min read ⌚ If you’re living in the 21st century, you are probably already aware of the fact that marketing is not merely an academic discipline, but also a part of everyone’s life. The world is so profoundly polluted with information and media campaigns, that there’s no way your product will ever reach your target […]
5 min read ⌚ Mending Fences, Building Bridges, and Restoring Trust On the other side of the famous movie Love Story, a new asset is proving to be crucial in maintaining a healthy relationship -“I’m sorry.” We clarify why, how, when and where, should you use this thesis. Who Should Read “Effective Apology”? And Why? Saying […]
5 min read ⌚ Getting People Talking about You, Your Business, or Your Product It’s never easy to achieve full public relations “climax”— to make the audience engage in a conversation about your products or services. We summarize the essential features that will boost your business and company. Who Should Read “Full Frontal PR”? And Why? […]
4 min read ⌚ Members reflect the strength of your customer base, making them a priority wouldn’t be such a bad idea. There are not many practical ways to build your membership, either fun or for profit. Who Should Read “The Nonprofit Membership Toolkit”? And Why? Funding is perhaps the most challenging process but still manageable […]
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