14 min read ⌚ Taking Control of the Customer Conversation If you’re in the business world long enough, you’re probably aware that the fundamental rule of sales success is simple: the customer is always right. Consequently, the job of a salesperson is fairly simple as well: he or she needs to build a good relationship […]
4 min read ⌚ How to Power Up Sales through Verbal Mastery Do you think you are a good salesperson? What if we tell you that you can become better? In our summary of “Sales Talk,” we present you Len Sarafino’s advice that will help you swim in the waters of sales more successfully and will […]
5 min read ⌚ Make Your Mark, Communicate Your Message, Find Your Hook Three variables create the “beginner marketer kit”: knowing how to create a proper image, finding the best media vehicle, and targeting and reaching your audience. You will find this knowledge in Kennedy’s “The Ultimate Marketing Plan.” If we caught your attention, then you […]
5 min read ⌚ Negotiation Strategies for Reasonable People The world we live in compels us to always seek for improvements, but is it possible to exploit the technical know-how, while lacking interpersonal skills? – It’s pretty hard. Our Bargaining for Advantage Summary presents the link between these two, and outlines Shell’s key findings! Who Should […]
5 min read ⌚ Inside Secrets from a Master Negotiator Today’s world emphasizes the importance of sales; it’s the final step in any process. It would be totally ignorant to neglect the effect from this sector. As such, we briefly summarize Roger Dawson’s secrets and put them into action. Who Should Read “Secrets of Power Negotiating […]
5 min read ⌚ Inside Secrets from a Master Negotiator Schh, let us tell you a secret. In negotiations, there’s no such thing as a win-win situation. It is a myth rarely materialized in reality. You live your life continually negotiating: a better salary, a better price for the car you want, a lower price for […]
4 min read ⌚ Dividing your tasks into small sections, or activities – is a phrase pretty familiar to millions of people. However, the main thing is to know how and why? This book summary is undoubtedly about that. Stay with us and learn how to get to the place you’ve always dreamed of. Who Should […]
5 min read ⌚ Storytelling to Move Markets, Audiences, People, and Brands If your business, blog, web finds it difficult to engage with its audience, perhaps it’s time to tell your story. In fact, proficient marketers are the best storytellers. Who Should Read ” What’s Your Story”? And Why? “What’s your Story” is more than […]
4 min read ⌚ Internal communication has had many names over the years, depending on the stage of evolution of communication between employees and management the corporate world was at. It was called “staff or employee communication,” “leadership communication,” “industrial relations,” and “change management.” Who Should Read “Effective Internal Communication”? And Why? However, the result is […]
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