7 min read ⌚ How Your Favorite Drinks Changed the World Whether you’re drinking wine or beer, or prefer non-alcoholic beverages such as coffee and Coca-Cola, chances are you’ve never spent even a minute to reflect on how they got to your table. Tom Standage has spent few years of his life. His conclusions? That, […]
7 min read ⌚ How a Fledgling Startup Became a Multibillion-Dollar Business & Accidentally Changed the World, aka A True Story of Money, Power, Friendship, & Betrayal “It’s good to have friends in business” – a famous maxim claims – “but you shouldn’t go into business with your friends.” You can learn this the easy […]
5 min read ⌚ How to Build Habit-Forming Products You live a life that is formed by your habits. In the following summary of “Hooked,” we will show you how you can create and advertise products in a way that gets your customers hooked on it. Read on to find out all aspects of the Hook […]
4 min read ⌚ How Coca-Cola Learned to Combine Scale and Agility (and How You Can Too) Design can get your company and product noticed and increase its scale and agility. In our summary of “Design to Grow” we show you how you can use design principles to create a balance between scale and agility. You […]
17 min read ⌚ Everybody “owns” an ego. However, the ego doesn’t serve your interest. It’s more likely that it will block your way to success. In our summary of “Ego is the Enemy,” we show why having a big ego is bad for you, and what strategies you can utilize to neutralize the ego’s impact. […]
4 min read ⌚ How to Power Up Sales through Verbal Mastery Do you think you are a good salesperson? What if we tell you that you can become better? In our summary of “Sales Talk,” we present you Len Sarafino’s advice that will help you swim in the waters of sales more successfully and will […]
5 min read ⌚ How to Use More Than 100 Secrets of Ad-Agency Psychology to Make Big Money Selling Anything to Anyone Selling is a fundamental activity. Yet, so many people face bad results, because they do not know how to advertise their product properly. To sell successfully, it is crucial to know people’s primary drivers […]
16 min read ⌚ MicroSummary: Silicon Valley legend Ben Horowitz’s The Hard Thing About Hard Things is a no-nonsense peek into the challenging world of startups. When you intend to start a startup, you pass through a lot of emotional stages. The “idea moment” comes with joy, pride, and excitement.
4 min read ⌚ Business Models, Architecture, and Components All around you, you hear that you should transform your business into an e-enterprise. What no one tells you is how. We are here to tell you that it is not easy. However, that does not mean it is impossible. With the correct approach, you can achieve […]
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