Top Marketing Books

If you’re living in the 21st century, you are probably already aware of the fact that marketing is not merely an academic discipline, but also a part of everyone’s life. The world is so profoundly polluted with information and media campaigns, that there’s no way your product will ever reach your target audience if you don’t find a way to market it properly.

And, yes, that includes you as well. After all – you do have a CV, don’t you?

Because of this, numerous books on the subject have been authored and published during the past century. We wanted to help you get oriented, so we chose the 15 top marketing books. And we firmly believe that few of them are not merely for CEOs and CMOs.

They are for everybody. The best marketing books are yours!

#1. “Extraordinary Popular Delusions and the Madness of Crowds” by Charles Mackay

Extraordinary Popular Delusions and the Madness of Crowds SummaryYou’ve got to know your audience, eh?

Well, when it comes to market psychology, chances are you’ve never even heard of the best book on the subject.

Published in 1841, Charles Mackay’s “Extraordinary Popular Delusions and the Madness of Crowds” is a gargantuan two-volume masterpiece on crowd psychology, focusing on how irrational aspects of human behavior – such as fear and greed – drive people “to suddenly fix their minds upon one object, and go mad in its pursuit.”

Divided into three parts (“National Delusions,” “Peculiar Follies,” and “Philosophical Delusions”) the book debunks both ancient and then-contemporary follies as diverse as alchemy and duels, haunted houses and fortune-telling.

However, the most lauded pages of “Extraordinary Popular Delusions and the Madness of Crowds” are its three chapters focusing on economic bubbles.

Given the cryptocurrency mania raging around, something tells us that you’ll do yourself a great favor if you read them attentively.

#2. “Blue Ocean Strategy: How to Create Uncontested Market Space and Make Competition Irrelevant” by W. Chan Kim and Renée Mauborgne

Blue Ocean Strategy Summary“An eye for an eye,” Mahatma Gandhi supposedly said once, “eventually leaves the whole world blind.” Well, W. Chan Kim and Renée Mauborgne think pretty much the same is true for the market world as well.

Battling for a market share and a competitive advantage claims their international bestseller “Blue Ocean Strategy,” results in “a bloody red ocean of rivals fighting over a shrinking profit pool.” And they have all the evidence to prove this!

In writing this book, they conducted a meta-study covering over 150 strategic movies, 30 industries and 100 years. And their conclusions?

That it’s much smarter to find the unchartered territories, instead of warring over the settled ones. Lasting success, they claim, stems from using innovation and marketing to create “blue oceans” of space. There you’ll be able to swim for at least a decade – before the inevitable coming of the piranhas.

#3. “Marketing 4.0: Moving from Traditional to Digital” by Philip Kotler, Hermawan Kartajaya, Iwan Setiawan

Marketing 4.0 SummaryThere’s a reason why Philip Kotler is celebrated by many as the leading scholar of modern marketing. And the reason is over 60 different marketing books, almost each of which has grown to become a classic reference.

And, really, we could have included many of them in our list. “Principles of Marketing,” “Marketing Management,” and “Kotler on Marketing” especially. In the end, we settled for “Marketing 4.0,” because it seemed to us that it’s the most relevant for the digital age.

In fact, that’s the premise of the book: to introduce the reader to next-generation marketing. Traditional doesn’t work anymore – or, at least, it doesn’t work as well as it used to. Now, there are easier ways to reach your customers, and some of them are much more efficient.

“Marketing 4.0” goes over your current options, critically analyzing all of their aspects, and teaching you how to anticipate the next phase of marketing and prepare for the consumer of tomorrow.

#4. “Positioning: The Battle for Your Mind: How to Be Seen and Heard in the Overcrowded Marketplace” by Al Ries and Jack Trout

Positioning Summary“Positioning is not what you do to a product,” says this ageless marketing classic which invented the term back in 1981, “positioning is what you do to the mind of the prospect.”

And if you’re in the advertising business, you know exactly what advertising gurus Al Ries and Jack Trout are trying to say. For more than few decades, the world is largely a terrain where the media strive to create consent and where half-truths and lies have inspired skepticism in most of the general population.

So, what are you supposed to do to reach your consumer? Featuring numerous case studies and many more practically sound pieces of advice, “Positioning” teaches you how to use your strengths and the weaknesses of your competitors to find a proper place for your product – on the shelves of your consumers’ minds.

Ries and Trout would later go on to write four more books, the last of which, “The 22 Immutable Laws of Marketing,” we warmly recommend.

#5. “Guerilla Marketing: Easy and Inexpensive Strategies for Making Big Profits from Your Small Business” by Jay Conrad Levinson

Guerrilla Marketing SummaryBefore Jay Conrad Levinson and his 1984 marketing classic “Guerilla Marketing” – in which, by the way, he coined the term – there was no such thing as organized small business advertising.

Marketing was expensive enough to be considered the stuff of huge corporations, and entrepreneurs had no choice but to watch their startups being slowly crushed by aggressive marketing.

However, Jay Conrad Levinson showed novices the way out!

Thirty years later, his concepts and ideas have given birth to many other books on the topic (most of them written by Levinson himself), but, even so, it’s still fascinating how prophetic the original work is!

Before it became fashionable to use the Internet to market your products, Levinson understood its power and, in the latest editions of this book, offers many tips and tricks on how to use even the most ignored aspects of it to claim a part of the market share.

Moreover, it seems like he knew about “viral marketing” way before we saw it happening!

#6. “Permission Marketing: Turning Strangers into Friends and Friends into Customers” by Seth Godin

Permission Marketing SummaryWe really like Seth Godin. And I guess most of you do too: he is both au fait and trendy, innovative and enjoyable. Yes – that was our way of telling you that the next three books on this list are Godin’s, “the ultimate entrepreneur for the Information Age.”

We’re starting off with “Permission Marketing,” his 1999 book which introduced the world to the concept. In a nutshell, it is a radically different approach than the traditional you’ve already grown to hate.

Seth Godin calls this type of marketing “interruption marketing,” because, as he rightly claims, it’s based on the premise of interrupting some of your favorite pastimes (watching a movie, eating a dinner) with an unannounced marketing message designed to attract your attention (TV commercial, telemarketer’s call).

Permission marketing is something entirely different. The main idea is – talk to the ones who are already interested. And, in the long run, you’ll make a name for yourself.

#7. “Purple Cow: Transform Your Business by Being Remarkable” by Seth Godin

Purple Cow Summary“Purple Cow” came four years and as many books after “Permission Marketing.” However, we think that it can be rightly considered its direct follow-up.

Once again, Seth Godin starts where very few advertisers would want to. Namely, with the commonsense notion that people don’t like to be bombarded with commercials. However, nowadays, they seem to have no choice, since ads are wherever they turn. So, they are willingly trying to avoid it as much as possible.

So, where does this put you, an honest marketer with a job to hold onto?

Let us quote him directly: “Your one chance for success is to be remarkable.”

In other words: a) to have a remarkable product to market; and b) to market it in a remarkable way. Out-of-the-box thinking has all but become a norm in the meantime. So – sorry to break you the news – it’s getting ever more difficult to find a good marketing strategy.

“Purple Cow” will certainly help you get inspired.

#8. “All Marketers Are Liars: The Underground Classic That Explains How Marketing Really Works – and Why Authenticity Is the Best Marketing of All” by Seth Godin

Seth GodinAll Marketers Are Liars Summary’s final entry on our list has possibly the most interesting title: “All Marketers Are Liars.” And the sun rises in the morning! Ha – tell us something new Seth!

And, of course, Godin does exactly that.

Starting from sabotaging the title itself: “I wasn’t being completely truthful with you when I named this book,” he writes. “Marketers aren’t liars. They are just storytellers…”

And that’s exactly the point of his book. In Godin’s opinion, marketers are merely telling stories which are neither lies, nor truths. They are – truthful stories which, in time, become true. Because, people believe in what they want to believe, and because once they convince themselves to believe into something, that something becomes “a self-fulfilling truth.”

So, spend some time with Godin and learn how to find the right stories for your product. Because lies are too transparent in the age of the Internet.

And, because, after all, the truth is that $5,000 wine is not that much tastier than $100 one.

#9. “Everybody Writes: Your Go-To Guide to Creating Ridiculously Good Content” by Ann Handley

Everybody Writes SummaryFor some reason, we really like to sing the title of this book to the tune of R.E.M.’s “Everybody Hurts”! If that was Ann Handley’s idea, then it would be a very good thing to buy this book right away and spend some time studying it!

Everybody Writes” is not only the title, but also the basic premise of Ann Handley’s bestseller. If a century ago, the market didn’t allow for many writers or publishers, with the advent of the Internet almost everybody has become both!

Because, if you have a website or a blog – even though you don’t see yourself as a writer or a publisher – news flash: you are. And if you’re selling something (and, as we have told you before, you most certainly are), you need to perfect your writing skills asap!

And from grammar to storytelling to advanced tips and tricks – “Everybody Writes” is the way to go. Guerilla marketing all the way, baby!

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#10. “Selling the Invisible: A Field Guide to Modern Marketing” by Harry Beckwith

Selling the Invisible SummaryIf you don’t know Harvey Mackay, we’ve hyperlinked his name so you can check him out. And the reason why we’re mentioning him here is because he says that if he could have only one book on marketing, that book would be “Selling the Invisible,” Harry Beckwith’s extraordinarily accessible guide to the secrets of modern marketing.

“Selling the Invisible” is an entertaining attempt to give you all the useful insights on service marketing, which, obviously, is something reasonably different from product marketing. However, as Beckwith beautifully explains, services are also sold. But, in their case – for one – building strong relationships with your client seem like something even more essential.

Written in a style that would make you crave for a sequel or at least an additional chapter in some future edition, “Selling the Invisible” offers a wealth of applicable information, and few bits of advice you’ll never forget.

Here’s one we really like: “Don’t charge by the hour. Charge by the years.”

#11. “The Long Tail: Why the Future of Business is Selling Less of More” by Chris Anderson

The Long Tail Summary“The Long Tail,” writes Reed Hastings, Netflix’s CEO, “belongs on the shelf between ‘The Tipping Point’ and ‘Freakonomics.’” Quite a company – but also quite deservedly. “The Long Tail” was – and even a decade after its original publication still is – a paradigm-shifter.

The basic premise of the book was already expounded in a 2004 article Chris Anderson wrote for “Wired” magazine, where he worked as the editor-in-chief. Before the article and this book, companies believed that it was best to develop their marketing strategies around few high demand products which promised large returns.

However, Anderson noticed that, in fact, the Internet effectively ended the age of the “hit,” blockbuster products, guiding us to an atomized future where the product “misses” of the past have become “niche products.”

Ultimately, Anderson believes – and he has Amazon, Apple, and Yahoo! to back him up – that you’ll be better off selling small quantities of a large number of items, than hoping to sell large quantities of a small number of popular products.

#12. “Buyology: Truth and Lies About Why We Buy” by Martin Lindstrom

Buyology SummaryIf you haven’t heard of him by now, Martin Lindstrom is a renowned Danish author. His innovative and extensively researched books have made him both a household name in the marketing world. In addition, they earned him a place at the “Time 100 Most Influential People” list.

Two of them stand out: “Small Data: The Tiny Holes That Uncover Huge Trends” and “Buyology.” We could have listed either one of them, really, but we opted for the groundbreaking second one.

Based on a three-year-long neuromarketing study on over 2,000 people, “Buyology” tries to uncover the hidden patterns behind our buying decisions. And it does so in such a convincing way that many companies have admitted to completely changing their marketing strategies based on Lindstrom’s findings.

Because Lindstrom all but proves that Charles Mackay (see #1) was right from the start! As a species, we are still deeply irrational and buy products because they trigger some ancient parts of our brains.

Just think of the power!

#13. “Jab, Jab, Jab, Right Hook: How to Tell Your Story in a Noisy Social World” by Gary Vaynerchuk

Gary VaynerchukJab, Jab, Jab, Right Hook Summary is a Belarusian-born American entrepreneur. He became famous as a wine critic who turned his 3-million-dollars-worth family business into a company worth over $60 million. However, he followed that up with a career in digital and social media marketing – and he earned even more fame.

“Jab, Jab, Jab, Right Hook” was published only five years ago by Harper Collins; however, it has already become somewhat of a digital marketing classic. Understandably so, if you take into consideration the depth and the breadth of the actual experience it’s based on, and its entertaining, street-smart style.

The book is a step-by-step solution for all of your social media marketing headaches, detailing Vaynerchuk’s attempts at building the right strategy in the past, both the failures and the successful ones.

So, you can learn what to do, and what not to – while preparing for the culmination of your marketing campaign (the jabs) and just before dealing the final blow (the right hook)!

#14. “Crossing the Chasm: Marketing and Selling High-Tech Products to Mainstream Customers” by Geoffrey A. Moore

Crossing the Chasm SummaryRecently described as “still the bible for entrepreneurial marketing 15 years later,” “Crossing the Chasm” is a 1991 book by organizational theorist Geoffrey Moore, whose primary focus is the how-tos of bringing high tech products to progressively larger markets.

Currently in its updated third edition, “Crossing the Chasm” argues that the marketing strategy of every new technological product must take into consideration the Technology Adoption Life Cycle. And it always moves from the innovators through the early adopters and the early and late majority to the laggards.

The chasm of the title refers to the enormous space between the early adopters and the laggards, i.e., the people who usually follow closely the innovators and those who always come last. And this is the challenge for the marketers: to narrow down this chasm.

“Crossing the Chasm” gives the best tips and tricks on how.

#15. “Confessions of An Advertising Man” by David Ogilvy

Confessions of An Advertising Man SummaryThe founder of Ogilvy & Mather and a larger-than-life advertising tycoon, David Mackenzie Ogilvy is considered to be one of the fathers of modern advertising. His reputation is such that “Confessions of an Advertising Man” is a required reading in numerous advertising classes in the United States.

Split into eleven chapters, “Confessions of An Advertising Man” is actually an amusing book-length advert for Ogilvy & Mather, covering almost every single question you might be interested in asking him.

In the beginning, Ogilvy explains the hows of managing an advertising agency, before embarking on an experience-based elucidation on topics such as how to get and keep clients, how to build great campaigns and make good television commercials, and how to write a potent copy.

Concerning the latter, he devotedly follows almost each of his advices throughout the whole book. And, you know what? Half a century after he wrote this book, so does the whole world.

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Crush It! Summary

Crush It! Summary

Why Now Is the Time to Cash In on Your Passion

Are you passionate about something you wish you could do for a living? Is there something that keeps you awake at night? Have you had enough of working a job you don’t like, that bearly leaves you any time for your hobby?

Well, you do not have to live like that anymore!

There is no better time to turn your hobby into your profession than now. And Gary Vaynerchuk shows you how.

So join us in exploring Gary’s book which is bound to motivate you to use the internet to make your entrepreneurial wishes come true.

Who Should Read “Crush It!”? and Why?

We can deny the fact that we are becoming the new generation of “modern slaves,” but deep inside we know that is true.

Today’s companies treat its employees in a way that makes them feel like they are being exploited, Gary comes out with a solution that is intended only for the bravest of all.

Are you among them? Test yourself and understand that the digital era allows you to make money in ways that were a distant reality even 20 years ago.

Students, entrepreneurs, artists and even manual workers will find “Crush It” an inspiring book because it teaches you to respect yourself, respect your time and happiness because if you don’t, no one else will.

Your life deserves laughter, deserves freedom and deserves optimism, according to Gary all these things are right at hand if you are brave enough to take what is rightfully yours.

About Gary Vaynerchuk

Gary VaynerchukAs a Belorussian – born author, speaker, and serial entrepreneur Gary Vaynerchuk is deservedly among the leading figures of the Social Media era.

Gary was born in the Soviet Union (Today’s Belarus) on November 14, 1975, he alongside with his parents emigrated to the U.S. and later on, Gary graduated from Mount Ida College in Newton, Massachusetts in the late 90s.

Gradually he receives all the publicity from the media as an internationally recognized person and the author of several bestsellers.

Vaynerchuk’s estimated net-worth is fluctuating around $ 160 million.

“Crush It! Summary”

You’ve probably heard a lot of motivational speakers and experts that say: A happy person turns his hobby into a regular job, which an individual would enjoy doing it on an ongoing basis.

This statement was not supported by Gary Vaynerchuk who is an internet and business expert; he twists this idea into something more profound.

He says: quit the job that makes you sad and start looking for a profession that would bring you joy, excitement, and happiness.

Okay, let’s move beyond the concept of an idea and take his example. How did an immigrant from Belarus, climbed the economic ladder so fast and rose to fame in his 30s?

Vaynerchuk only realized that the Internet is not something that he must take advantage of, he just made the best out of it with his Wine Library TV, the popular, a video blog that was published back in 2006.

Here’s the best part:

As an expert in brand development and internet marketing, Vaynerchuk unintentionally made his name a brand(well-known throughout the entire industry) in short amount of time, he is also a leading authority on wines through his many imaginative Internet Webcasts.

During his career, he faced a lot of criticism based on his style simplicity, according to many a much-needed change from the reserved mien of mostly wine critics.

The development of step-by-step programs has become a very popular method for educating people considering the unpredictable digital era that we live in.

Stay tuned for more:

Gary Vaynerchuk became a cyber celebrity with his kooky wine blog, and he believes you are also capable of living your online dream.

So, Gary created his step-by-step program a person should promote its brand using only social media like Facebook, Twitter leading to lots of benefits like increased sales and profits.

Nevertheless, once in awhile his approach can carry a dose of complexity– because Vaynerchuk somewhat childishly believes that anyone can emulate his success by following his methods.

So, if you are passionate about cooking, playing some instrument, hiking or skydiving, Gary advises you to quit your job immediately and start establishing your social media presence.

By doing this, you will not only get profits but also transform your passion into your career.

Doesn’t that sound marvelous?

It certainly does to us! Now let’s move on to the some of the lessons Gary shares with his readers.

Key Lessons from “Crush It!”

1.      Word-of-Mouth is the best marketing method
2.      Don’t provide your users with a regular content
3.      Establish your online presence and start making money

Word-of-Mouth is the best marketing method

Every successful online marketer uses social networking applications to establish and gain an online audience. Old-School marketing is limited to a location and audience.

However, these online methods put your business in a position to interact with millions of people worldwide; those people will start talking about your services, sharing them, blogging and posting on their social media profiles.

Social Media sites are representing your business and your personality and interests as well; you must use that advantage to establish new and renowned “personal brand.”

Don’t provide your users with a regular content

Display your brand to the world by providing exceptional and unique content. This is not an optional thing, It is crucial! If you provide consistent information that the users are already familiar with, you will not grow as a business.

Content development is a process that must be supervised by an expert in the industry, if you are not such then find one!

Establish your online presence and start making money

Presently, your online brand is established on the market, the users already recognize you as a brand, this situation is providing loyal and demanding customers that you must satisfy, there is no time to waste- Now you can profit from your name.

You’ll know that time has come when your business reaches a stage where you’ll receive free products and samples from companies who have noticed your online presence and wish to make long-term collaboration with you.

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“Crush It!” Quotes

Love your family, work super hard, live your passion. Click To Tweet It (Twitter) closes the six degrees of separation to one degree of separation. Click To Tweet There no longer has to be a difference between who you are and what you do. Click To Tweet Developing your personal brand is key to monetizing your passion online. Click To Tweet Before you invest in yourself, you have to invest in your long-term future. Click To Tweet

Our Critical Review

“Crush It” is not a motivation book only, anyone who has read it would say that Vaynerchuk’s honest and transparent advice led him/her to believe that they also are worthy of change and success.

Life-changing book great for new entrepreneurs, students and all those interested to find out more about Social Media’s  “magic.”

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The Thank You Economy PDF Summary

The Thank You Economy SummaryLet’s start with a little quiz. You see, use or buy a product that is appealing to you. What do you do?

If you are like most people (and you probably are), you open your computer or handheld device and start following the company on Facebook, Twitter, Instagram. Why do you do that? First, to stay updated, and second to show your admiration and support.

What does this behavior mean for today’s markets and economy? That is precisely the question we will try to answer in our summary, so scroll down and find it out.

Who Should Read “The Thank You Economy”? and Why?

“The Thank You Economy” as it names implies is easy and simple to understand kind of a book. The process of Globalization raises certain doubts that carry a subtle message- Are the business ready to cope with the fast technological progress in the society?

Gary Vaynerchuk’s magnificent writing style enables the company to immediately grasp the need for Social Media presence, as such it is intended for all businessmen that are willing not only to change their traditional way of perceiving reality but also to improve their current interactions with the customers by making them feel important and essential to their business goals.

The Thank You Economy” book has already shown the world it’s proven theories and methods that are used by companies eager to increase sales and long-term prosperity.

So you want to join “The Thank You Economy” readers’ community? Great! But first, let’s get you introduced to the creator.

About Gary Vaynerchuk

Gary Vaynerchuk

Gary Vaynerchuk is a Belorussian-born author, speaker, and serial entrepreneur. He was born in the Soviet Union (Today’s Belarus) on November 14, 1975, after his graduation from Mount Ida College in Newton, Massachusetts back in 1998, he gradually becomes an internationally recognized person and the author of several bestsellers.

Vaynerchuk’s estimated net-worth is fluctuating around $160 million, and he likes to be known as a digital marketer and a social-media pioneer at New York-based VaynerMedia and VaynerX.

“The Thank You Economy Summary”

If a company in the 21st century isn’t already active on social media networks; it clearly indicates a lack of determination and dedication to satisfy customer’s needs.

Gary Vaynerchuk – the author of “The Thank You Economy” book, sees the truth in this saying: The more you change and improve, the more you realize that things remain the same.

He disagrees with the theory that your grandparents apparently knew the benefit of keeping the customers at the very center of company’s priorities, but their wisdom faded away when big corporations started to expand, and their managers found new cost-effective methods to avoid customer’s demand for improvement.

Social media, unlike other channels, give the exclusive power back to the customer. Social Networks do more than just presenting news that concern a specific group of users. By placing the pickiest necessities of their users on the top of the priority list, they build a loyal base of members.

Gary Vaynerchuk embarks on a journey, to enlighten the consumers about their right to receive superior goods for their money. The organizations are no longer profit-based but customer-centric.

The fierce competition has its role in this massive and full-scale alteration that takes place on all 4 Parts of the World. Organizations need to go with the flow and adopt a new mentality to blend into the Age of Technological Progression.

If your organization still finds it hard to apply this philosophy, then you need to remind them about the possibility of stagnation. After all, even companies that exist for more than a century are basically endangered by the idea of ever-lasting evolvement.

Interact with your customers, and make them comfortable when it comes to using your services. It’s proven that dialogue increases conversions, and makes the customers/users feel more appreciated.

Social Media Interacting Networks are the foundation and the leading “contender” for inciting digital changes to the traditional companies by giving marketers hundreds of new ways to engage with existing and potential customers in a way that wasn’t possible to conduct by traditional businesses in the 20th century.

Can you think of one thing that the Industrial era companies lacked?

Feedback!

When you have no competition, and your product or service satisfy millions of people without any modifications for different customer demands, it’s evident that the company doesn’t want nor requires any feedbacks.

That was back then, but now the Globalization phenomenon forces companies to place customer’s unique wants as a top-notch priority. If they don’t like you, they’ll spread the bad news even faster, so the feedback and word of mouth marketing are perhaps the most critical aspects that a businessman should worry about.

Today’s companies face a restless race among themselves in pursuance of profits that can lead to the elimination of unnecessary niceties to lower the company’s variable costs.

The bargaining power of buyers from Porter’s Five Forces is in constant increase ever since Social media networks emerged on. They successfully returned the power to the hands of the customer, by creating the “Thank You Economy,” mentality, that is well-known for its almost obsessive care about its clients.

Next, we move on to the few key lessons we picked for just for you, to give you a sneak-peak on what you may expect.

Key Lessons from “The Thank You Economy”

1.      Word of Mouth – back in the old days
2.      Don’t trust everything you hear about economics
3.      Neglect unreliable economic critics

Word of Mouth- back in the old days

If you start inquiring earlier shops’ mindset (back in the early 20th century), you will find lots of interesting information. For example, back in the 30s, all the customers knew privately their local grocery store owner, and for the majority of their lives, they used to shop at the same store. “Kindness, ethics and respect” were the features needed to spread the traditional word of mouth marketing.

If a customer were unsatisfied with the service, that negative feedback and bad customer experience would spread to the entire community really fast. The companies knew how to maintain its most loyal customers; a polite and friendly behavior was required from the staff to do so.  The core of the businesses was their reputation (they “survived or collapsed”) apparently, the quality of the goods and services was significant too but not so much as ethics, kindness, and helpfulness.

Don’t trust everything you hear about economics

Our education is shaped by different Universities, Religions, Schools, The Media, and even the environment that we live in. According to numerous of researchers, we (as a population ) are exposed to false theories and information about economics that are shaping our point of view and narrowing our perspective.

Neglect unreliable economic critics

“ROI doesn’t exist”: Even if you cannot measure it precisely, ROI is the most important element for all business industries. How can you assess your company’s success in a long run if you don’t calculate the return on investment?

“The metrics are not trustworthy”: It is evident that metrics cannot perfectly display any financial outcome. However, they are more than capable of helping you see the big picture that your company would probably find itself to shortly.

“Social media marketing and interaction don’t have to be implemented by every company ”: The Thank You Economy book doesn’t have to point out to anyone that the early adopters of new technologies have a clear path to prosperity since they would gain an advantage by differentiating their products from the ones offered by their competition.

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“The Thank You Economy” Quotes

Because when it comes down to it, the only thing that will never change is human nature. When given the choice, people will always spend their time around people they like. Click To Tweet It was grounded in my belief at the time that a business is only as strong as its closest customer relationships, and that what those customers said about our business beyond our four walls would shape our future. Click To Tweet But what we call social media is not media, nor is it even a platform. It is a massive cultural shift that has profoundly affected the way society uses the greatest platform ever invented, the Internet. Click To Tweet A strategy of caring usually out-shines tactics, but when they’re used with the right intent, tactics can help a brand achieve greatness. Click To Tweet How we cultivate our relationships is often the greatest determinant of the type of life we get to live. Business is no different. Click To Tweet

Our Critical Review

The content of this book is solid, although it is quite repetitive, just like many books of such type. On the one hand, the author presents his premise and message in a simple way and illustrates it with good examples.

On the other hand, however, the bigger part of the information he gives is already outdated. As we are all aware – when it comes to technology, each day brings about changes and advancements.

So although this book was once considered one of the best on the topic, if you are a more insightful reader, you may find it useless. Gary Vaynerchuk, however, is still a great author. So be sure to pick up some of his other books which were not written so long ago.

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Knockout PDF Summary – Gary Vaynerchuk

Knockout

MicroSummary: Gary Vaynerchuk is a legend in social networks. The guy is so big that he has more than 1 million followers on Twitter and hundreds of thousands of YouTube subscribers. In Knockout, he shares his advice on how to relate to his client and beat the competition in the age of social networks. Many companies, when planning their marketing strategies for social networks, decide to offer promotions in advance to beat the competition. However, the author explains that this is not the best strategy. To have competitive advantages these days in social media marketing, the goal is to relate to the client with mastery.

Learn from an expert how to win over your customers and have a successful marketing campaign in the age of social networking! We will show you!

“Knockout PDF Summary”

Marketing In The Era Of Social Networks

Almost everyone has a smartphone these days, and most of the time spent on their phones, they are on some social network. That changes the dynamics of marketing in the digital age. If you want to have any chance of winning new customers, your focus should be on people’s cell phones.

The impact and efficiency of traditional marketing and digital marketing continue to decline steadily, while social marketing is growing exponentially. That is not surprising when you consider that there are billions of cell phones connected all over the world.

In any public space, wherever you go in the world, you’ll see people on their phones and tablets – half of them will be using these devices to connect to their social networks.

It means that social networking is already on the way to becoming the most effective marketing vehicle. By the end of 2013, there were five large-scale social networks: Facebook, Twitter, Pinterest, Instagram, and Tumblr.

Other networks are emerging and may become known in the future, but by 2013, the five giants dominated social media. That is very important because, although all five had several characteristics in common, in addition to their strengths and weaknesses.

If you want to use these platforms to deliver effective marketing, you need to tailor your content to take advantage of each platform’s strengths.

In social media, using constant promotions and calls-to-action does not work. If you keep doing this, people will simply ignore your content. Direct selling is rejected by the final user.

Instead, social media consumers expect you to pay attention to them and allow them to give you their opinions even before they consider buying from you. For social media platforms, smart marketing strategy looks like this a boxing sequence: many jabs, or weak punches and right hooks to finalize.

Instead of constantly delivering sales offers or right hooks, you need to punch light first. Jabs are small amounts of micro-content that make people think and feel appreciated and valued. You need to start the conversation with consumers, answer their questions and then make offers, only after they have allowed you.

The idea of selling more stuff by telling stories in social media seems counterintuitive at first, but the key is to deliver great stories with their micro-content jabs.

Great stories not only tell people about your product or service but also inspire them. You need to deliver the stories your future clients want to hear and so grab your attention by offering value. Only after you have invested in the relationship, you can offer your business.

So what exactly are the characteristics of good content and attractive social media stories? Several factors are important to have exceptional stories:

You need to deliver material that is already native to the platform you are using – instead of using materials that have been adapted from other places.

Each social networking platform has its sets of requirements regarding hyperlinks, texts, and images. Each has its strengths, and you need to develop content optimized for each platform. Show first that you understand and respect her.

You need a micro-content that is not interrupted – that’s a natural part of the conversation. Traditional advertising places intruders in the consumer experience when they are trying to do something. Experienced social network marketing finds out what people are trying to achieve and helps them to follow that path. You should help people today, so they feel inclined to buy from you in the future.

Your stories should not generate demand – be generous, informative, funny and inspiring, rather than always talking about sales. Specifically, deliver a micro-content that helps people connect and do what they want.

Your stories should encourage pop culture – and show that you like it and are not stuck in the past decades. Today’s consumers use their phones to do everything.

Create content that shows you understand the issues they face today. Your stories need to be micro-sized – small sources of information, humor, or comments. People are busy. Small content is much more appealing than great productions.

You need to be consistent and conscientious – that is, saying things that encourage your brand and at the same time are true to your values.

Each social media platform is different and has its strengths and weaknesses. To be successful in social media marketing, learn how to use each platform to deliver micro-content efficiently. Specifically:

Learn To Tell Stories On Facebook

Facebook has more than one billion active users. It is the ideal platform to tell your stories and deliver quality, uplifting and useful content. If you do it very well, users will communicate with you, and this will make your content rank better and be seen more often.

To give an example of how to use Facebook with maximum effectiveness, suppose your company sells boots. If you went to Facebook and simply published offers for sale (the right hook), few people would read or care about the post. Instead, you must first put a series of micro-content (your jabs).

Your jabs may include:

A 15-second video of people showing off the boots you sold them.

A Happy Valentine’s Day card, which shows no boot.

A video of 15 seconds on mountain climbing.

A survey: “Would you rather wear your boots in the summer or winter? ”

Keep putting content that entertains and engages your community on Facebook, and you will begin to realize that they are paying attention to you.

Once you have a more detailed knowledge of your community, and after understanding what they find fun, you can continue to relate to them in fun ways. After many jabs, you can then post something that converts your fans into sales.

The Right Hook: Post a coupon, a free shipping offer or some other ‘call-to-action.’

Facebook allows you to focus on some people in your community instead of just making public offers.

Your right hook can be posted only to people over the age of 35, with college degrees or living in California. Facebook posts can be very selective. You can change your jabs and your right hook to be targeted to the right segments of your customer base.

Listen To Users On Twitter

Twitter has almost half a billion users, and its messages are 140 characters or less and are perfect for brainstorming and quick conversations.

Today, marketers use Twitter as an extension of their blogs or to promote links. That’s a pity since Twitter is a great tool for listening to what users are saying.

Twitter allows you to make statements, put your position and project your voice – this is the perfect material for your jabs. All tweets are public, so when you use Twitter, you’re talking to the whole world.

Twitter’s strength lies in its ability to discover trends and other events. It lets you tell your stories in real context and with relevance. You can tailor your content to talk about current events. That makes it possible to expand your reach and spread your message to new groups of leads. Twitter allows you to relate to your current and future customers.

So how do you use Twitter to create good jabs for your company? Some suggestions are:

Post constantly short tweets – which are succinct. Go straight to the point.

Use the trends in your favor – write down comments on some trend and people will follow what you said. Be creative, have fun and experiment. You can use the trends to give some right hooks after giving several jabs.

Choose a memorable hashtag – something ironic or related to the local culture; this works great on Twitter.

The distinctive feature of Twitter is that it lets you talk to customers and give your brand voice. Make sure your voice is authentic. In the world of Twitter, large corporations with their large marketing departments are disapproved. People respond to authenticity and originality.

If you can generate a compelling story in the countless information you get on Twitter daily, you’ll be able to connect with your brand’s consumers in inspiring ways.

Give Glamour With Pinterest

Pinterest was created to help people create and share collections of things online. Pinterest users put pins as visual markers, to mark interesting items and to make links to web pages. Think of Pinterest as a society of mutual admiration, where people are constantly looking for new and inspiring items.

The smart way to use Pinterest is to create some boards that are tangentially related to your brand and use them to generate awareness of what you have to offer. For example, if you sell tea and set up a board for your brand, you will only attract dedicated tea fans.

However, if you set up a second board called “inspiring places to have tea” in which your pins are figures of large hotels and other interesting places, then you will attract a new segment of customers.

These additional boards will inject some personality into your brand and will also attract communities that at first appear to be unrelated to your brand.

At Pinterest, you can also give regular and consistent jabs by posting comments. You can generate opportunities to talk to people who have preferences aligned with yours. By expressing a genuine interest in what people are marking, you develop a context and awareness.

The more you relate to other Pinterest users, the more reasons you can get them to click on your name and learn about you.

The rules for making Pinterest work are quite straightforward:

Have a good sticker – be kind and show people that you care. The Pinterest audience is 80% female, and 50% of users have children. Your conduct is important to these people. Show your products in an attractive and provocative way – keep in mind that Pinterest is a visual marketplace. Use attractive, clean images, and link to your other materials.

Be generous with your knowledge – help other Pinterest users.

Be true – if you can not help someone, show the direction to who can.

Use points of contact to tell your story – show what your brand stands for in each interaction and bring abstract concepts to life with remarkable stories.

Enjoy the Full Summary

Knockout

Create Inspirational Arts For Instagram

Instagram has millions of active users monthly. Over 40 million photos are uploaded to Instagram every day, and those photos generate over 1000 comments per second. Instagram prides itself on being “a new way of seeing the world.”

Instagram, like Pinterest, is a visual social network. What is challenging for marketers is that you can not embed links in your photos and pictures.

Instead, you need to enter the URL of your offers and other materials in your descriptions. They are not exactly ‘one click does it all,’ but people are not dumb – they find out how to get to your links easily.

So what’s the added benefit of posting images on Instagram? It’s more or less the same motivation behind ads in print magazines. Thinking about your goals, a print magazine is just a series of images and photos with some content around these images.

Instagram is a consumer platform for images, with a bonus, which is that people can enjoy the images and content. They can also share their comments on Twitter and Facebook.

Think of Instagram as a magazine that is read by 100 million people or more each month – and where you can post free content as long as it’s an image.

When you think of the evolution of social networks from Flickr and Myspace to Facebook, Tumblr, and Pinterest, it is very clear that images dominate the market.

To create successful content for Instagram:

Put natural images on your Instagram – do not try to post ads or generic photos. The hallmark of Instagram has been the quality of its content, so do not do anything to end it. Good content for Instagram is artistic and not commercial. Post images that express art.

Respect the Instagram generation – the young users and their next generation of customers. Do things and post pictures with which they identify.

Use many hashtags on Instagram – post five or six if appropriate. In Instagram, hashtags are the only form of communication. Know that when people click on a hashtag, they go to a page of other images that use the same hashtag, so be memorable.

Be “worthy of exploration” – this means that the most beautiful images go to the “explore” page of Instagram. Put some fabulous pictures that show what you’re talking about and get attention. That will bring you a lot of visibility.

Get Excited With Tumblr

Tumblr allows the posting of animated GIFs, which are fast becoming a cultural phenomenon. They use still images and put movement, generating surprise and unlimited creativity.

Tumblr is a publishing platform created for the mobile phone. It is perfect for delivering jabs, which surprise and fill the consumer with admiration. If you can, study the platform and learn how to deliver what people want through animated GIFs. Tumblr will provide a lot of visibility. Because the content can be shared transparently, it increases the appeal of Tumblr.

The keys to working with Tumblr are:

Do everything you can to build a reputation as a source of exclusive content – because that’s what the Tumblr audience expects. Tumblr is great for word-of-mouth campaigns.

Tell good stories – using some animated GIFs to tell the stories. The Tumblr blog is a great place to do this with maximum impact. Integrate elements of pop culture, and you will have countless fans before you know it.

Learn how to make and use animated GIFs – because they are a distinctive feature of Tumblr. Forget the boring photos and stops. Make your pictures.

Try to find ways to invite your Tumblr followers to join your blog – because engagement increases your emotional investment. If one of your fans has any good ideas, post it on your blog. Give credit and others will observe this and follow suit.

Be worthy of word of mouth – do something funny. Tumblr users will love you for it.

Do not forget the occasional right hook – a neat offer to buy something that you know they will love. If you post a series of strong punches, you have earned the right to give a right hook. So do it.

Other Platforms To Keep An Eye

Currently, there are some platforms that are growing rapidly but have not yet reached a large scale. You should be aware of the future opportunities for these platforms. Mainly:

LinkedIn – which is in the process of evolving from a network tool to a professional hub. LinkedIn has more than 200 million users and is growing rapidly. It is business oriented.

The fact that more than 2.8 million businesses have LinkedIn pages suggests that it is a great place to do business. Find creative and intelligent ways to become indispensable in LinkedIn by providing quality content.

Google+ now has more than 500 million users, though many of them are inactive. While the future visibility of Google+ as a marketing platform remains a mystery, there is no doubt that it influences search engine rankings. It will be very helpful to gain some experience on Google+.

Vine – was released in the middle of 2013 and gained more than 13 million users in the first six months. Vine offers six-second videos that are ideal for storytelling and other marketing tools.

Twitter obviously believes in Vine and bought it recently. It is still at an early stage of development, but there is no doubt that you need to figure out how to use it to deliver punches and right hooks.

In the coming years, many experts predict that Vine will overtake Youtube and become the video platform of choice for most people. Note from 12 ‘: Vine was discontinued by Twitter, making Twitter itself the group’s official platform for sharing videos.

Snapchat – was released in September 2011. In February 2013, 60 million snaps – photos and videos that self-destruct after viewing – are sent daily. Snapchat has gained fame as a potential sexting platform, but most users share jokes and pictures with their friends.

The funny thing is that users know that their content will disappear, so they do not want to fail to see anything. The opportunities to use Snapchat to deliver right-handed punches and hooks will multiply exponentially in the future, and you need to learn how it works.

The Perfect Marketing Combination In Social Networks

To have successful marketing using social media you need to have great micro-content in the most appropriate context and be consistent 24 hours a day, every day.

If you give great jabs and a memorable right hook on any social media platform, people will notice. More than that, they will comment on how nice it is to talk to a real person. If you can be charming and funny, and at the same time signal how much you care, they will notice.

At the moment, the key to giving effective jabs and winning over your potential clients is to post micro-content. This does not mean that the long content is dead. It still has life in the form of YouTube videos and magazine articles, for example.

These days, all businesses are quickly becoming media companies. Brands can become big players in the media world, and you can do the same. Social media platforms that offer free access to everyone make it possible.

For all these individual differences, the four basic blocks of all social networks are the same: pictures, texts, links, and tonality. If you take the time to learn how these four blocks blend into the various platforms you want to use, you will position yourself well and be efficient.

Do not forget that just as you are struggling to learn the evolutions of social networks, most businesses and consumers are doing the same thing. Consumers are slow to adapt too. If you can be quick and understand the continuous changes in social networks, you can gain significant competitive advantages.

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Final Notes:

To this day there is no cake recipe or a perfect combination of punches to win on social networks. So it’s impossible to know in advance how many jabs you need to give before it’s time to give the right hook. You will only discover this after many attempts and observations.

With so many voices and so much information being produced, the only way to highlight your brand is to deliver new and interesting content. Do not forget that social networks value quantity and quality. Try good combinations and practice hard to get to the Knockout.

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DEFINITIVE Jab, Jab, Jab, Right Hook Summary – Gary Vaynerchuk

 

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