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Boost your life and career with the best book summaries.

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Boost your life and career with the best book summaries.

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Emir Zecovic

Emir is the Head of Marketing at 12min. In his spare time, he loves to meditate and play soccer.

Coach Yourself to Win Summary

Coach Yourself to Win Summary

5 min read ⌚ 7 Steps to Breakthrough Performance on the Job and In Your Life Coaching yourself is becoming a discipline not everyone can afford. You can help yourself by changing your behavior! Nothing is impossible, leave your worries aside and coach yourself to victory. Who Should Read “Coach Yourself to Win”? And Why? Attitudes, […]

Be A Sales Superstar Summary

Be A Sales Superstar Summary

5 min read ⌚ 21 Great Ways to Sell More, Faster, Easier in Tough Markets Selling may seem like hard work, but in reality, it is a simple equation: your attitude plus your expectations equals achieved results. Or, in other words, to get the wanted results, you must create the circumstances needed for those results to […]

The Equity Culture Summary

The Equity Culture Summary

5 min read ⌚ The Story of the Global Stock Market As market trading had its ups and downs throughout history, counter-effects emerged: people learned the impact of risk, the probability of its arising, and evaluation of side-effects. Who Should Read “The Equity Culture”? And Why?  Many quotes and examples from renowned market theorists, such as […]

Speak Like a CEO Summary

Speak Like a CEO Summary

5 min read ⌚  Secrets for Commanding Attention and Getting Results A good leader puts its ego aside and uses sharp interpersonal communication skills to engage with not just their target audience but also with all the group members. Who Should Read “Speak Like a CEO”? And Why? Interactions on a corporate level, are often […]

Your Money and Your Brain Summary

Your Money and Your Brain Summary

5 min read ⌚ How the New Science of Neuroeconomics Can Help Make You Rich The impact of neuroeconomics on making lucrative investment choices and decisions. Critical thinking is not just for fun, but also for profits. Who Should Read “Your Money and Your Brain”? And Why? Have you ever been caught off guard and why […]

More Than You Know Summary

More Than You Know Summary

4 min read ⌚ Finding Financial Wisdom in Unconventional Places Sometimes market guided by its unpredictability has a habit of influencing all parties. Collection of first-class essays mixed up with first-class examples provide a more detailed explanation on the subject. Who Should Read “More Than You Know”? And Why? For this reason, the author outlines several […]

Crucial Conversations Summary

Crucial Conversations Summary

5 min read ⌚ Tools for Talking When Stakes Are High The introverts are more in the need, for a real “verbal-expression training”. Knowing how to address the crowd is a five-star ability. We summarize the key assets for becoming an indispensable member of your organization. Who Should Read “Crucial Conversations”? And Why? To put it […]

Effective Apology Summary

Effective Apology Summary

5 min read ⌚ Mending Fences, Building Bridges, and Restoring Trust On the other side of the famous movie Love Story, a new asset is proving to be crucial in maintaining a healthy relationship -“I’m sorry.” We clarify why, how, when and where, should you use this thesis. Who Should Read “Effective Apology”? And Why? Saying […]

Creating Brand Loyalty Summary

Creating Brand Loyalty Summary

5 min read ⌚ The Management of Power Positioning and Really Great Advertising At the end of the day, the relationship you nurture with your customers defines your brand — It’s a two-way street. We summarize the traits a successful marketer needs to possess, to impose its brand on the targeted audience. Who Should Read “Creating […]

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Improve Your Reading Habits in 28 days

Explore key insights and ideas from 2500+ titles in audio and text

logo 12min

Improve Your Reading Habits in 28 days

Explore key insights and ideas from 2500+ titles in audio and text

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