12min
logo 12min

Start growing!

Boost your life and career with the best book summaries.

Start growing!

Boost your life and career with the best book summaries.

logo 12min

Category: Business Strategy

Art Thinking Summary Art Thinking Summary

Art Thinking Summary

4 min read ⌚ How to Carve Out Creative Space in a World of Schedules, Budgets, and Bosses “Art Thinking” by Amy Whitaker is an inspiring book which aims to help businesspeople become more creative, and creative people more business-oriented. It’s a thinking strategy which combines the best parts of both worlds, and which aims to […]

Climate Change Summary Climate Change Summary

Climate Change Summary

4 min read ⌚ What’s Your Business Strategy? Part of the respected Harvard Business Press series “Memo to the CEO,” “Climate Change: What’s Your Business Strategy?” is a concise volume covering all you need to know about climate change and how it may affect your business. And according to Andrew Hoffman and John G. Woody, knowing […]

Marketing as Strategy Summary

Marketing as Strategy Summary

5 min read ⌚ Understanding the CEO’s Agenda for Driving Growth and Innovation Everything you know about marketing – is no longer everything. Nowadays, marketing is much more than it used to be, and marketers need to become strategists rather than mere tacticians. In the summary below we are acquainting you with everything a marketer needs […]

Negotiate This Summary

Negotiate This Summary

5 min read ⌚ By Caring, But Not T-H-A-T Much The art of negotiation can be learned. Below, we give you the fundamental principles you need to follow to become better at the negotiators’ table. Who Should Read “Negotiate This”? and Why? “Negotiate This” is a book which will teach you the twelve underlying principles of […]

The Ultimate Sales Machine Summary The Ultimate Sales Machine Summary

The Ultimate Sales Machine Summary

6 min read ⌚  MicroSummary: “The Ultimate Sales Machine” by the late great sales and marketing guru Chet Holmes is based around a simple premise: that mastery isn’t about doing 4,000 things, but about doing 12 things 4,000 times. And these 12 things – ranging from time management techniques to aggressive marketing strategies – are […]

Great by Choice Summary Great by Choice Summary

Great by Choice Summary

5 min read ⌚  MicroSummary: “Great by Choice” is another master-product of Jim Collins’ in-depth decade-long market researches, this time written in collaboration with another influential management analyst, Morten T. Hansen. The question this time around: why do some companies take a nosedive, while others thrive in a state of crisis and chaos? The answer: […]

Anything You Want Summary

Anything You Want Summary

5 min read ⌚ 40 Lessons for a New Kind of Entrepreneur Now is the time to say – Stop, we’ve invented everything, or did we? You cannot stop the progress because it’s counter-effective. This summary provides a run-through of entrepreneurial findings, which will expand your horizons. Who Should Read “Anything You Want”? And Why? From […]

Where Does It Hurt Summary Where Does It Hurt Summary

Where Does It Hurt Summary

6 min read ⌚ An Entrepreneur’s Guide to Fixing Health Care Sick of going on those dreary hospital visits? Not much you can do about the first part of that sentence! As long as you’re alive, you’ll have to visit your doctor from time to time. But, there’s many things you can do about the dreariness […]

Trendology Summary Trendology Summary

Trendology Summary

5 min read ⌚  Building an Advantage through Data-Driven Real-Time Marketing We’ve said it before, and we’ll say it again: everything is marketing nowadays! Whether it’s permission marketing, Facebook marketing, blog marketing, micromarketing, or marketing 3.0 – it seems like it’s the ultimate profession nowadays! It’s the age of “how” – and not “what”! The […]

The Hard Thing About Hard Things Summary

The Hard Thing About Hard Things Summary

16 min read ⌚  MicroSummary: Silicon Valley legend Ben Horowitz’s The Hard Thing About Hard Things is a no-nonsense peek into the challenging world of startups. When you intend to start a startup, you pass through a lot of emotional stages. The “idea moment” comes with joy, pride, and excitement. Emir ZecovicEmir is the Head of […]

logo 12min

Improve Your Reading Habits in 28 days

Explore key insights and ideas from 2500+ titles in audio and text

logo 12min

Improve Your Reading Habits in 28 days

Explore key insights and ideas from 2500+ titles in audio and text

Scroll to Top