4 min read ⌚ What’s Your Business Strategy? Part of the respected Harvard Business Press series “Memo to the CEO,” “Climate Change: What’s Your Business Strategy?” is a concise volume covering all you need to know about climate change and how it may affect your business. And according to Andrew Hoffman and John G. Woody, knowing […]
5 min read ⌚ Understanding the CEO’s Agenda for Driving Growth and Innovation Everything you know about marketing – is no longer everything. Nowadays, marketing is much more than it used to be, and marketers need to become strategists rather than mere tacticians. In the summary below we are acquainting you with everything a marketer needs […]
5 min read ⌚ By Caring, But Not T-H-A-T Much The art of negotiation can be learned. Below, we give you the fundamental principles you need to follow to become better at the negotiators’ table. Who Should Read “Negotiate This”? and Why? “Negotiate This” is a book which will teach you the twelve underlying principles of […]
6 min read ⌚ MicroSummary: “The Ultimate Sales Machine” by the late great sales and marketing guru Chet Holmes is based around a simple premise: that mastery isn’t about doing 4,000 things, but about doing 12 things 4,000 times. And these 12 things – ranging from time management techniques to aggressive marketing strategies – are […]
5 min read ⌚ MicroSummary: “Great by Choice” is another master-product of Jim Collins’ in-depth decade-long market researches, this time written in collaboration with another influential management analyst, Morten T. Hansen. The question this time around: why do some companies take a nosedive, while others thrive in a state of crisis and chaos? The answer: […]
5 min read ⌚ 40 Lessons for a New Kind of Entrepreneur Now is the time to say – Stop, we’ve invented everything, or did we? You cannot stop the progress because it’s counter-effective. This summary provides a run-through of entrepreneurial findings, which will expand your horizons. Who Should Read “Anything You Want”? And Why? From […]
6 min read ⌚ An Entrepreneur’s Guide to Fixing Health Care Sick of going on those dreary hospital visits? Not much you can do about the first part of that sentence! As long as you’re alive, you’ll have to visit your doctor from time to time. But, there’s many things you can do about the dreariness […]
5 min read ⌚ Building an Advantage through Data-Driven Real-Time Marketing We’ve said it before, and we’ll say it again: everything is marketing nowadays! Whether it’s permission marketing, Facebook marketing, blog marketing, micromarketing, or marketing 3.0 – it seems like it’s the ultimate profession nowadays! It’s the age of “how” – and not “what”! The […]
16 min read ⌚ MicroSummary: Silicon Valley legend Ben Horowitz’s The Hard Thing About Hard Things is a no-nonsense peek into the challenging world of startups. When you intend to start a startup, you pass through a lot of emotional stages. The “idea moment” comes with joy, pride, and excitement. Emir ZecovicEmir is the Head of […]
12 min read ⌚ RE-INNOVATING STARTUP / THE LEAN STARTUP “Lean Startup: the application of lean thinking to the process of innovation.” This is where Eric Ries‘s The Lean Startup: comes in. The underlying message of this books is clear: failures can be prevented! If you want to find out how you’ll have to read the book. […]
Website language:
