6 min read ⌚ Let’s start with a little quiz. You see, use or buy a product that is appealing to you. What do you do? If you are like most people (and you probably are), you open your computer or handheld device and start following the company on Facebook, Twitter, Instagram. Why do you do […]
12 min read ⌚ “Those who cannot learn from history,” wrote Madrid-born American philosopher George Santayana, “are doomed to repeat it”. Unfortunately, the fact that history does repeat itself – as Marx wrote, “the first time as tragedy, the second time as farce” – shows that we haven’t really heeded to Santayana’s words. Or, to quote […]
16 min read ⌚ MicroSummary: The Blue Ocean Strategy is a business book that has become mandatory for modern managers by proposing an organized structure to identify and implement differentiation in any industry and help you grow your business faster. The blue ocean strategy explains how to guide your business across seas with less competition and […]
11 min read ⌚ A Practical Guide to Finding Peace in a Frantic World Have you ever heard of Mindfulness? You probably have. After all, blogs, the media, and people do not stop talking about it, don’t they? So we chose a super popular title on the subject to bring to 12 Minutes. Mindfulness, the book […]
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