Emir is the Head of Marketing at 12min. In his spare time, he loves to meditate and play soccer.
5 min read ⌚ The Dalai Lama’s Vision for Our World Who is responsible for our selfishness and anger? As always is it someone else, or that somebody is here, and now? We summarize the Dalai Lama’s perspective in a nutshell and offer you a life-altering opportunity. Who Should Read “A Force for Good” And Why? […]
4 min read ⌚ Creating Breakthrough Business Concepts Don’t try to save the world! In this book summary, we reveal some great ways to cash-in your passion and more. Who Should Read “21 Days to a Big Idea”? And Why? Years and years of advancement has put the humankind in a position, where we can say […]
6 min read ⌚ MicroSummary: In “Mistakes Were Made (But Not By Me),” oft-cited and celebrated social psychologists Carol Tavris and Elliot Aronson deal with the nature and the problems of many self-justification mechanisms (such as cognitive dissonance, confirmation bias, and fabricated memory), while trying to show that the only way for a person to […]
18 min read ⌚ MicroSummary: “The Willpower Instinct” by willpower expert Kelly McGonigal dissects the nature of the will, portraying it as an amalgam of three components (the “I won’t,” the “I will,” and the “I want” mindset) and advising you how to understand and develop each of them. How Self-Control Works, Why it Matters […]
6 min read ⌚ MicroSummary: In “On Immunity: An Inoculation,” Eula Biss separates the facts from the fiction and makes a great case for the benefits of vaccination, while giving a thorough explanation for the reasons behind the anti-vaccination movement as well. An Inoculation So, you’re a new parent and you’re wondering if you should […]
6 min read ⌚ MicroSummary: “Moonwalking with Einstein: The Art and Science of Remembering Everything” rummages through historical volumes and mental athletes’ manuals, whilst documenting Joshua Foer’s journey to become the 2006 U.S.A. Memory Champion and sharing the author’s favorite memory tips and tricks. The Art and Science of Remembering Everything Having trouble remembering faces […]
5 min read ⌚ How I Tamed the Voice in My Head, Reduced Stress without Losing My Edge and Found Self-Help That Actually Works In the vanity of human wishes, we are left with little choice than to seek salvation. We present the meaning of a new person, who can operate without being imprisoned by its […]
5 min read ⌚ Take Back Your Power, Embrace Change, Face Your Fears, and Train Your Brain for Happiness and Success The numbers prevent us from being where we want, or do they? In fact, college grades and other factors are merely the starting point. This book summary covers 13 critical concepts, which will aid you […]
6 min read ⌚ MicroSummary: Using recent neuroscientific findings and an in-depth sports know-how, bestselling author Daniel Coyle cracks “The Talent Code” to uncover that, rather than born, greatness is grown, being a well-baked product of three ingredients: deep practice (because it makes perfect), ignition (because you need motivation to get up once you fail), and […]
6 min read ⌚ MicroSummary: “The Game: Penetrating the Secret Society of Pick-Up Artists” is transformational journalist Neil Strauss’ 2007 effort to get you to the bottom of the seduction community scene, teach you a trick or two in the trade, inspire you to pick up a girl or seven, and then show you the […]
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