Emir is the Head of Marketing at 12min. In his spare time, he loves to meditate and play soccer.
5 min read ⌚ Make Your Mark, Communicate Your Message, Find Your Hook Three variables create the “beginner marketer kit”: knowing how to create a proper image, finding the best media vehicle, and targeting and reaching your audience. You will find this knowledge in Kennedy’s “The Ultimate Marketing Plan.” If we caught your attention, then you […]
5 min read ⌚ Collaboration, Innovation, and Agility Business is like music. Teamwork is like playing in a band. Read our summary of “The Jazz Process” and learn how to create a perfect balance between your creativity, and teamwork. Doing this will lead you to understand the business better, and succeeding in the market. Who Should […]
5 min read ⌚ Rebooting Business and the World The world is changing. So does your place in it. To thrive during the change, you have to join the evolution and adapt to it. In the summary of “Macrowikinomics”, we present you how technological advancements will push humanity toward digital mass collaboration, and how it will […]
5 min read ⌚ The 11 Behaviors That Can Derail Your Climb to the Top–And How to Manage Them Many of us wonder, what it’s like being a CEO? How did those people get there? What do they have that you don’t? Well, this book doesn’t give answers to those questions, but it does expand on […]
5 min read ⌚ Do you know how you are doing in life? Well, you can find that out in heaven, in case you are ready to wait that long. Or, you can read our summary of “The Five People You Meet in Heaven” and learn the lessons you have to learn now. And then, maybe, […]
4 min read ⌚ The Ultimate Guide to Great Copywriting The world is entering a new arena, a battlefield of optimization. To win this battle, you need all the help you can get. In this short book summary, we present the perfect copywriting tips that you can use, in order to get the company you represent […]
4 min read ⌚ Overcoming the Trauma of Layoffs and Revitalizing Downsized Organizations This world has undergone significant downsizing in the previous years. Every action has its consequences. The consequence of all the cutbacks is the “layoff survivor sickness” which is responsible for fostering unhealthy employer-employee relationships. Read our summary of “Healing the Wounds” and […]
5 min read ⌚ How to Work Effectively Across Cultures How often do we see preachers, who are not following their practices? That’s not the case here. Written in an easily-understandable manner, “The Mindful International Manager” speaks to all managers worldwide. We summarize only the most critical elements found in this fantastic classic. Who Should […]
5 min read ⌚ 4 Key Questions to Ask Before Your Next Career Move Every person on this planet is different. Everyone has something they do better than anyone else. Find your passion and your inherent strengths and exploit them to the maximum. Below, we present you the summary of “Is Your Genius at Work,” a […]
5 min read ⌚ Winning Words and Strategies for Earning Your Team’s Confidence The managerial part is practical; every situation relies on separate judgment, giving the novice managers a headache. Our “How To Say It for First-Time Managers Summary” contains all the elements to reduce this pain, and give you insights on the managerial issues and […]
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