4 min read ⌚ Creating Success A great business plan is not a time frame; it’s a comprehensive guide which drives your vision forward. We summarize the key concepts and aspects that your plan should cover. Who Should Read “How to Write a Business Plan”? And Why? The same goes for your potential start-up. It all […]
4 min read ⌚ Global Strategies for Doing Business in the Gulf States Have you heard of the Gulf Cooperation Council (GCC)? It is an economic and political alliance between Qatar, Bahrain, the United Arab Emirates (U.A.E.), Saudi Arabia, Kuwait, and Oman. Who Should Read “Dubai & Co.”? And Why? GCC states are becoming critical players […]
5 min read ⌚ Creating and Sustaining Superior Performance Differentiation is a crucial segment that every company wishes to attain. However, this concept doesn’t only include maintaining a different set of products; it also reflects marketing positioning, focus, and long-term strategy. Who Should Read “Competetive Advantage”? And Why? A cost-effective approach for interpreting company’s competitive options […]
4 min read ⌚ 7 Triggers to Persuasion and Captivation The origins of the word fascination are rooted in Latin, in the word “fascinare”, which literally translates as “to bewitch”. Historically speaking, in the past people saw fascination as a curse and danger, which compelled people to think and act irrationally. Even Freud has written about […]
5 min read ⌚ The Management of Power Positioning and Really Great Advertising At the end of the day, the relationship you nurture with your customers defines your brand — It’s a two-way street. We summarize the traits a successful marketer needs to possess, to impose its brand on the targeted audience. Who Should Read “Creating […]
5 min read ⌚ Getting People Talking about You, Your Business, or Your Product It’s never easy to achieve full public relations “climax”— to make the audience engage in a conversation about your products or services. We summarize the essential features that will boost your business and company. Who Should Read “Full Frontal PR”? And Why? […]
4 min read ⌚ Members reflect the strength of your customer base, making them a priority wouldn’t be such a bad idea. There are not many practical ways to build your membership, either fun or for profit. Who Should Read “The Nonprofit Membership Toolkit”? And Why? Funding is perhaps the most challenging process but still manageable […]
5 min read ⌚ The Rise, Fall, and Deadly Persistence of the Product That Defined America Tobacco’s road: how cigarettes have influenced the everyday life, affected the social development, economics, culture and most importantly the health of the American people. Who Should Read “The Cigarette Century”? And Why? “The Cigarette Century” is a fascinating, unusual book […]
5 min read ⌚ Fifty Ways to Transform Yourself from an ‘Employee’ into a Brand That Shouts Distinction, Commitment, and Passion! Not many books share the versatility of “The Brand You 50”. This masterpiece offers Fifty Unique Ways or methods to transform your self-destructive Mindset. The transition from an “Employee” Into A Brand is a difficult […]
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