5 min read ⌚ 10 Rules for Building the Killer Brand The selling power of brand images is enormous – it is so big that even something ordinary can become “special” in the eyes of customers if it belongs to a particular brand. Take Orville Redenbacher for example, when he made a name out of his […]
14 min read ⌚ Why the Future of Business is Selling Less of More Online sellers provide much more flexibility to niche buyers by offering an infinite variety of products or services. In addition, cyber-products have a longer lifespan or in other words: the long tail. Who Should Read “The Long Tail”? And Why? Can the […]
4 min read ⌚ Rewrite Your Destiny in Business and in Life Who wouldn’t want an opportunity to sit down, and rewrite his/her life story? Even though it sounds like a fairy tale, now you can! Who Should Read “The Power of Story”? And Why? Victory and “you can do it” kind of motivational talks are […]
4 min read ⌚ High Payoff Strategies for Capturing the E-Commerce Edge From winning a conflict to finding a new talent that can fulfill the tech role, and choose the perfect apps for your project. This ultimate e-guide has it all. Who Should Read “e-Profit”? And Why? The author of “e-Profit” – David Cohan emphasize the […]
5 min read ⌚ How Blogs are Changing the Way Businesses Talk with Customers The development of the Internet and the Internet community has changed the way the companies do business and preserve the relationships with their customers. Who Should Read “Naked Conversations”? And Why? They first present blogging’s history and how companies in the past […]
4 min read ⌚ Everything You Need to Know and Why You Should Care Blogs are an excellent way to connect with your most loyal customers. You may not realize now how efficient this building process can be. Join the blogosphere! Who Should Read “Blogging for Business”? And Why? The number of bloggers and blogs is […]
5 min read ⌚ Unleashing the Power of Storytelling to Create a Winning Marketing Strategy We live in a world of possibilities. Customers have an endless choice of services and products. Who Should Read “Legendary Brands”? And Why? In this paper, author Laurence Vincent shares his theory about legendary brands and what creates them. Vincent draws […]
5 min read ⌚ Eight Principles for Achieving Brand Leadership in the Twenty-First Century What Nike and Starbucks do when it comes to marketing and branding? Are they revealing some of their secrets inadvertently? – Nevertheless, you should identify what you would like to find out. Who Should Read “A New Brand World”? And Why? Armed […]
5 min read ⌚ Strategies for Delivering Knowledge in the Digital Age We live in times when new technologies leave marks on each aspect of our lives. The Internet has transformed almost all of our experiences, so it is no wonder that the concept of learning started changing as well. Who Should Read “e-Learning”? And Why? […]
4 min read ⌚ Building an Enduring Business by Managing the Risks of Growth Executives who believed in two possible choices “grow or die,” realized the existence of a secret option number three. We summarize these three picks and more. Who Should Read “Smart Growth”? And Why? According to Hess, many companies continue to conduct a […]
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