5 min read ⌚ The Science of Retailing Companies invest millions of dollars for marketing purposes, to try and get their IBP into the store. What really takes place behind the scenes? Who Should Read “Inside the Mind of the Shopper”? And Why? When you get to this stage, a new path reveals itself – called […]
5 min read ⌚ Creating a Participant-Centered Learning Experience Every business-environment has a set of standards and or ground rules to form a collective behavior. Leaders, managers or any other decision-making body within the organization have to contribute to the building process of these standards. Who Should Read “Trainer in Motion”? And Why? The challenges occur […]
9 min read ⌚ We closely follow the changes that the sales industry has undergone in recent decades. In theory, selling is simple, but in an increasingly competitive market and with consumers becoming more informed, adopting a sales methodology can be a differential. Spin Selling by author Neil Rackham is a method that helps you ask […]
4 min read ⌚ Your Mentor and Gude to Doing Business Effectively Become a cool negotiator and a smooth talker by confronting your business shyness. Adopt a new approach that will enable you to form long sentences effortlessly. Who Should Read “Business Communication”? And Why? All things aside, “Business Communication” is particularly useful for consultants, […]
5 min read ⌚ Why Engaging the Right Customers is Essential to Winning in Business The best way to create that special bond with your most loyal customers is to be open to their needs by listening to their stories – and express your viewpoints. We summarize the key aspects in exposing what happened before Brands […]
2 min read ⌚ Everyone in the United States is impressed: Starbucks is everywhere! Do you know the history of this thriving coffee shop? In Pour Your Heart Into It, CEO Howard Schultz tells what steps he has taken to make Starbucks the world’s best-known cafe. If you want to know more about the growth of […]
5 min read ⌚ Forget the Customer. Develop Marketease The customer-centric organizations have a challenging task ahead of them. Many organizations are forced to reshape the way of doing business by teasing the customers and hoping that they will come to them. Now, we take a look at how easy or difficult this can be. Who […]
5 min read ⌚ A Guide to Transforming Organizations Through Social Media Real guide with remarkable social media characteristics to guide people interested in the organization development, training and growth. If you are keen to digest this comprehensive analysis presented into a brief outline of the impact of Social Media – stay put. Who Should Read […]
5 min read ⌚ We Need You to Lead Us If you lead the people passionately, without any doubt a tribe of professionals will form around you. We summarize the critical elements of such organization and all the things linked to it. Who Should Read “Tribes”? And Why? Either you are born leader, or you’ll always […]
5 min read ⌚ Computer Geek to Cult Icon Learn how Steve Wozniak (technophile by profession) founded Apple alongside Steve Jobs, created the first personal computer; joking along the way. “iWoz” is an unconventional, exclusive and sincere book capable of motivating individuals. It follows Wozniak’s challenges before and after Apple, and it consists his failures and […]
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