5 min read ⌚ Advice and techniques for building advertising empires from the era of Mad Men What stops you from reaching the sky? If your ad didn’t work, you might need a change of plan and pace. In this book summary, we briefly outline the key aspects of the ad-creation process. Who Should Read “Confessions […]
5 min read ⌚ How to Accelerate Growth through Acquisitions Contrary to what you may believe, mergers and acquisitions are not limited to big companies only. Your small company can benefit from an acquisition too. It is our job to make sure that you do this right. In this post, we offer you the basic checklist […]
5 min read ⌚ The 12 Universal Laws of Power Persuasion What if we told you that all your dreams could come true? And you do not need magic for that to happen – what you need is complete control of the power of persuasion. In our summary of “Maximum Influence” by Kurt W. Mortensen, […]
6 min read ⌚ MicroSummary: “The Ultimate Sales Machine” by the late great sales and marketing guru Chet Holmes is based around a simple premise: that mastery isn’t about doing 4,000 things, but about doing 12 things 4,000 times. And these 12 things – ranging from time management techniques to aggressive marketing strategies – are […]
4 min read ⌚ Using Internal Marketing to Ignite Employee Performance and Wow Your Customers Things used to be easy for companies – the only thing they needed for success was an innovative product with good quality. Nowadays, they need to do far more than that. They need to impress their employees before they can satisfy […]
5 min read ⌚ In one of our previous posts, we talked about Seth Godin’s “Unleashing The Ideavirus,” which taught you how can turn your ideas into epidemics by helping your customers do the marketing for you. In this post, we will continue exploring the world of ideas. Only this time, we will tell you why […]
5 min read ⌚ Marketing to a New Generation of Mothers People play different roles in different areas in their lives. And so do moms. To fuel the interest of the contemporary mothers, you need to understand the roles they play – and find out how you can appeal to them. Of course, you are not […]
5 min read ⌚ How to Dominate Your Market One Tweet at a Time How to add 140-character pops of Twitter power to your social networking efforts for your business and your brand. Who Should Read “Twitter Power”? and Why? Social media is not just a time-waster. Instead, there are real possibilities in the social media […]
5 min read ⌚ Stop Marketing AT People! Turn your ideas into epidemics by helping your customers do the marketing for you. Think of your idea like a virus. It is contagious. It can affect people. How? Read on to find out. Who Should Read “Unleashing The Ideavirus”? and Why? Ideas can change the world. If […]
5 min read ⌚ 40 Lessons for a New Kind of Entrepreneur Now is the time to say – Stop, we’ve invented everything, or did we? You cannot stop the progress because it’s counter-effective. This summary provides a run-through of entrepreneurial findings, which will expand your horizons. Who Should Read “Anything You Want”? And Why? From […]
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