4 min read ⌚ “Together Is Better” is Simon Sinek’s third book, a short richly illustrated fable about three kids on a journey to a new playground. However, we felt that the talk it’s based upon is better structured and more appealing for now. So, we summarized it. About Simon Sinek Simon Sinek is a British-born […]
3 min read ⌚ And Other Unconventional Wisdom for a Changing Business World “If It Ain’t Broke… Break It!” tells you why accepting change is the only way you can get ahead. About Robert J. Kriegel and Louis Patler Robert J. Kriegel, Ph.D., is an author, a former athlete, and former marketing and advertising executive. Louis […]
3 min read ⌚ Quick, Effective, and Powerful Ways To Use Social Media to Drive Social Change Dragonflies can move in any direction when they put all of their four wings to work. Don’t you want to be able to achieve “The Dragonfly Effect” as well? Well, authors Jennifer Aaker and Andy Smith say that you […]
3 min read ⌚ It all started in 1988 when Nike launched a brand-new marketing campaign to try and persuade the audience about joining the “Big Brand” family. The bottom line is that the only thing standing in your way is “laziness.” To further illustrate such massive marketing boom, Nike carefully analyzed the market to see […]
3 min read ⌚ How to Tame Your Investors…and Not Lose Your Company If you are looking for funds to support your company, you have probably considered entering the venture capital market. In our short summary of “Angels, Dragons and Vultures” we acquaint you with what you might expect to find there. About Simon Acland […]
3 min read ⌚ Inspiration, Influence, and Persuasion Through the Art of Storytelling We all love stories. “The Story Factor” uses this knowledge and teaches you a way you can use stories to influence and persuade people. About Annette Simmons Annette Simmons is an author and the founder of a consulting company that helps organizations increase […]
4 min read ⌚ Expanding Your Business Around the Corner or Across the Globe The only book written by Arthur Rubinfeld, the creative mastermind behind Starbucks’ success, “Built for Growth” is one of the best guidebooks for creating, managing and expanding a brand presence in the retail market world. The book focuses on the four […]
5 min read ⌚ Network Your Everyday Contacts Into Sales You have heard about the importance of networking. You may have even handed out a few business cards thinking you were doing it. However, that is not how networking goes. Read our summary of “Endless Referrals” and learn the right way to network, as well as […]
5 min read ⌚ The Art of Getting What You Want There is no way to get everything you want. Or is there one? Today, we are answering this question, so read on. Who Should Read “Persuasion”? And Why? You have heard and read many things on the topic of persuasion, mainly thought by business experts, […]
5 min read ⌚ Advice and techniques for building advertising empires from the era of Mad Men What stops you from reaching the sky? If your ad didn’t work, you might need a change of plan and pace. In this book summary, we briefly outline the key aspects of the ad-creation process. Who Should Read “Confessions […]
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