12min
logo 12min

Start growing!

Boost your life and career with the best book summaries.

Start growing!

Boost your life and career with the best book summaries.

logo 12min

Search Results for: marketing

How to Become CEO Summary

3 min read ⌚ The Rules for Rising to the Top of Any Organization Following a set of principles almost blindly is not a good strategy. “How to Become CEO” advocates for openness and real determination that is triggered by these laws. Taking full advantage of the situation doesn’t come simpler than this! About Jeffrey J. […]

Hug Your Customers Summary

3 min read ⌚ The Proven Way to Personalize Sales and Achieve Astounding Results Managing a company is a 24/7 work. Personalizing your products is critical for displaying immense capability of satisfying even the pickiest demands. “Hug Your Customers” put to the test all common strategies for increasing profits and serves many new methods on a […]

Monetizing Innovation Summary

3 min read ⌚ How Smart Companies Design the Product Around the Price “Monetizing Innovation” is an easy-going and absorbable book that further examines the stigma of price-sensitivity and ways to handle it. About Madhavan Ramanujam and Georg Tacke Madhavan Ramanujam and Georg Tacke are experts in product segmentation and consultants that helped many companies in […]

Up and Out of Poverty Summary

3 min read ⌚ The Social Marketing Solution Poorness is gaining momentum and threatens many communities. “Up and Out of Poverty” is an eye-opening book that explains the leading causes that trigger impoverishment. About Philip Kotler and Nancy R. Lee Philip Kotler is the author of several books related to marketing and management. He works as […]

Irresistible Summary

4 min read ⌚ The Rise of Addictive Technology and the Business of Keeping Us Hooked Have you ever wondered why are you currently reading this on your PC, laptop, tablet or smartphone? Adam Adler says that the answer to this question is pretty obvious. Technology is simply “Irresistible.” But, is that good? About Adam Alter […]

The Phoenix Project Summary

3 min read ⌚ A Novel about IT, DevOps, and Helping Your Business Win “The Phoenix Project” explains the basics of DevOps. About Gene Kim, Kevin Behr, and George Spafford Gene Kim is an author, a researcher and an award-winning chief technology officer.  Kevin Behr is chief science officer and general manager of Praxis Flow and founder of […]

The McKinsey Way Summary

3 min read ⌚ Using the Techniques of the World’s Top Strategic Consultants to Help You and Your Business McKinsey & Company is well known for its problem-solving expertise. Read this book and learn how to do business “The McKinsey Way.” About Ethan M. Rasiel Ethan M. Rasiel holds a degree in business administration and worked […]

The Advantage Summary

3 min read ⌚ Why Organizational Health Trumps Everything Else in Business “The Advantage” takes an in-depth look at the reasons for the problems organizations face, and paves the path to a healthy corporate culture with useful and workable advice. About Patrick Lencioni Patrick Lencioni is a bestselling author and president of The Table Group consultancy. […]

logo 12min

Improve Your Reading Habits in 28 days

Explore key insights and ideas from 2500+ titles in audio and text

logo 12min

Improve Your Reading Habits in 28 days

Explore key insights and ideas from 2500+ titles in audio and text

Scroll to Top