6 min read ⌚ The Ultimate Manual for Being Your Own Boss & Achieving Financial Freedom Don’t you want to be able to just once go to work in your pajamas? What about if that is your life? Carrie Wilkerson teaches you how you can become “The Barefoot Executive.” (Which, having founded a company by the […]
6 min read ⌚ Use Content to Unleash Your Influence and Engage Those Who Matter to You Have some of your customers ever said to you: “I was just thinking of you”? John Hall says that it’s vital. Because being and staying “Top of Mind” with your customers is a prerequisite if you want to succeed in […]
7 min read ⌚ Advertising isn’t an art. It’s science. And Claude C. Hopkins set the foundations of “Scientific Advertising“ a century ago. Ignore him at your peril. Who Should Read “Scientific Advertising”? And Why? We have a great way to answer this question. It’s a claim by none other than David Ogilvy, the father of advertising: […]
7 min read ⌚ How a Side Hustle Can Change Your Life You are stuck in the wrong job, and you have no courage to get out of it? Susie Moore is sincerely interested in offering you a way out! All you need is a “side hustle” and few practical tips and tricks to turn it […]
5 min read ⌚ Truth and Lies About Why We Buy It’s easier if we live in a lie, right? – Well, apparently the advertising world, stimulated by profits, got the idea of how to control the outcome of their campaigns. On top of that, neuromarketing grants them all the necessary tools to minimize possible failure! […]
5 min read ⌚ Your Go-To Guide to Creating Ridiculously Good Content Do you need a right-hand man to help you with your writing assignments? Don’t fear, because unlike other masteries, becoming a journalist, editor, writer or a screenwriter relies on gradual development. If we lay it on the line, then perhaps everyone will grasp how […]
7 min read ⌚ Charles Mackay’s 1841 classic, “Extraordinary Popular Delusions and the Madness of Crowds” is just two decades shy of being two centuries old and it still reads as if it has been just published. Once you finish reading it, you’ll realize that there’s actually neither anything extraordinary in any of the numerous popular delusions […]
6 min read ⌚ You want to go to a business school? According to Martin Parker – you shouldn’t. Even more – nobody should. In an article for “Guardian” – basically a part of his most recent book – Parker explains “Why We Should Bulldoze the Business School.” See if he can convince you to join […]
9 min read ⌚ Keep in touch with reality. Stay focused on science, but put your ideas into practice as you are an artist. These should be the prerequisite for any start-up business. Any step you make in implementing your business ideas should be done with wisdom, but also with talent and creativity. ENTREPRENEURSHIP / THE ART OF THE START […]
16 min read ⌚ Why We Do What We Do in Life and Business Why do habits exist? How could these be changed in order to transform our personal lives? How do habits interact with our businesses’ and communities’ lives? The Power of Habit, written by award-winning New York Times journalist Charles Duhigg, takes us through the latest […]
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