Emir is the Head of Marketing at 12min. In his spare time, he loves to meditate and play soccer.
11 min read ⌚ Quick Summary: “Company of One” by Paul Jarvis is a practical experience-based manual which aims to turn conventional business wisdom on its head by offering an alternative path to success (as well as a redefinition of that word)—one that will help you build your company around your life, and not the other […]
8 min read ⌚ The kind of information delivered for daily consumption has always been a hot topic for any state. The US tried to distinguish itself from the rest of the world by introducing the idea of a government-free press. Despite all the efforts, it would be inaccurate to claim that they’ve managed to achieve […]
15 min read ⌚ Quick Summary: “The Fortune Cookie Principle” demonstrates, through a plethora of examples, that, in the business world of today, much more important than how good you are is how well you tell your story—and then offers a framework consisting of twenty keys to help you begin telling your brand’s story from the […]
15 min read ⌚ Quick Summary: “Make Time” is “a book about slowing down the crazy rush.” However, it isn’t a book about productivity, but a simple four-part framework (highlight → laser → energize → reflect) encompassing no less than 87 different tactics which should help you create more time in your day for the things […]
12 min read ⌚ In a letter sent to Bishop Mandell Creighton on April 5, 1887, Lord Acton famously quipped the following: “Power tends to corrupt, and absolute power corrupts absolutely. Great men are almost always bad men.” Populated with more Hitlers and Stalins than you can imagine, the twentieth century proved Lord Acton’s concerns more […]
21 min read ⌚ How Our Societies Arise, Thrive, and Fall Wonder what ants and sperm whales can teach you about the future of the United States? Tropical biologist and ant expert Mark W. Moffett is your guy for questions such as this. The title of his book says pretty much everything: The Human Swarm. Who […]
12 min read ⌚ A Therapist, Her Therapist, and Our Lives Revealed Feeling bad and frustrated? Lori Gottlieb says: Maybe You Should Talk to Someone. Who Should Read “Maybe You Should Talk To Someone”? And Why? Maybe You Should Talk to Someone is about everyone who believes that his/her problems will disappear by themselves. As you’ll […]
16 min read ⌚ How Empowering Women Changes the World If the subtitle isn’t a giveaway, The Moment of Lift is primarily a book directed at women and policy-makers. Who Should Read “The Moment of Lift”? And Why? Women should read it to understand that they are all in the fight for equality together, and policy-makers […]
16 min read ⌚ The Whole-Brain Way to Calm the Chaos and Nurture Your Child’s Developing Mind Parenting is an art. And Daniel J. Siegel and Tina Payne Bryson are acclaimed artists. With them, we explore the ultimate child-raising challenge: discipline. And a special kind of discipline as well: No-Drama Discipline. Who Should Read “No-Drama Discipline”? […]
12 min read ⌚ …And You Too! A fan of Chelsea Handler? Then, you’re going to love this book. Her funny-titled more-than-just-revelatory memoir: Life Will Be the Death of Me. Who Should Read “Life Will Be the Death оf Me”? And Why? If you’ve watched Chelsea and Chelsea Does… and you can’t wait for Chelsea Handler’s […]
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