5 min read ⌚ Building an Advantage through Data-Driven Real-Time Marketing We’ve said it before, and we’ll say it again: everything is marketing nowadays! Whether it’s permission marketing, Facebook marketing, blog marketing, micromarketing, or marketing 3.0 – it seems like it’s the ultimate profession nowadays! It’s the age of “how” – and not “what”! The […]
5 min read ⌚ How to Build Habit-Forming Products You live a life that is formed by your habits. In the following summary of “Hooked,” we will show you how you can create and advertise products in a way that gets your customers hooked on it. Read on to find out all aspects of the Hook […]
4 min read ⌚ How Coca-Cola Learned to Combine Scale and Agility (and How You Can Too) Design can get your company and product noticed and increase its scale and agility. In our summary of “Design to Grow” we show you how you can use design principles to create a balance between scale and agility. You […]
5 min read ⌚ How to Use More Than 100 Secrets of Ad-Agency Psychology to Make Big Money Selling Anything to Anyone Selling is a fundamental activity. Yet, so many people face bad results, because they do not know how to advertise their product properly. To sell successfully, it is crucial to know people’s primary drivers […]
4 min read ⌚ How to Give Your Business the Winning Edge Let’s examine the mastery of writing proposals. Here, we summarize the essential traits of a “winner” proposal and explain why it must be given a more considerable role in doing business. Who Should Read “Powerful Proposals”? And Why? Despite the fact that the whole […]
5 min read ⌚ Make Your Mark, Communicate Your Message, Find Your Hook Three variables create the “beginner marketer kit”: knowing how to create a proper image, finding the best media vehicle, and targeting and reaching your audience. You will find this knowledge in Kennedy’s “The Ultimate Marketing Plan.” If we caught your attention, then you […]
4 min read ⌚ The Ultimate Guide to Great Copywriting The world is entering a new arena, a battlefield of optimization. To win this battle, you need all the help you can get. In this short book summary, we present the perfect copywriting tips that you can use, in order to get the company you represent […]
4 min read ⌚ A Complete How-To Guide to Help You Set yourself on the road, without turning back – otherwise, you’ll feel sorry that you didn’t claim what is rightfully yours. Consulting Basics Summary establishes the fundamentals to get success within reach. We summarize some of the key concepts found in Joel’s amazing, consulting […]
5 min read ⌚ How the Net Generation Is Changing Your World You are surrounded by people that grew up in a technologically advanced world. There is a high possibility that you are one of the Net Geners. Net Geners, you ask, who are they, why are they different and how will they alter the world? […]
5 min read ⌚ Lessons Learned the Hard Way Jack Trout enforces the fishing technique. In order to catch a big fish, you need a good bait, and he knows how to intrigue customers. Who Should Read “Big Brands Big Trouble”? And Why? “Big Brands Big Trouble” comes highly recommended to those individuals, who want to […]
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