4 min read ⌚ Members reflect the strength of your customer base, making them a priority wouldn’t be such a bad idea. There are not many practical ways to build your membership, either fun or for profit. Who Should Read “The Nonprofit Membership Toolkit”? And Why? Funding is perhaps the most challenging process but still manageable […]
5 min read ⌚ The Rise, Fall, and Deadly Persistence of the Product That Defined America Tobacco’s road: how cigarettes have influenced the everyday life, affected the social development, economics, culture and most importantly the health of the American people. Who Should Read “The Cigarette Century”? And Why? “The Cigarette Century” is a fascinating, unusual book […]
5 min read ⌚ Fifty Ways to Transform Yourself from an ‘Employee’ into a Brand That Shouts Distinction, Commitment, and Passion! Not many books share the versatility of “The Brand You 50”. This masterpiece offers Fifty Unique Ways or methods to transform your self-destructive Mindset. The transition from an “Employee” Into A Brand is a difficult […]
5 min read ⌚ The Science of Retailing Companies invest millions of dollars for marketing purposes, to try and get their IBP into the store. What really takes place behind the scenes? Who Should Read “Inside the Mind of the Shopper”? And Why? When you get to this stage, a new path reveals itself – called […]
5 min read ⌚ Creating a Participant-Centered Learning Experience Every business-environment has a set of standards and or ground rules to form a collective behavior. Leaders, managers or any other decision-making body within the organization have to contribute to the building process of these standards. Who Should Read “Trainer in Motion”? And Why? The challenges occur […]
9 min read ⌚ We closely follow the changes that the sales industry has undergone in recent decades. In theory, selling is simple, but in an increasingly competitive market and with consumers becoming more informed, adopting a sales methodology can be a differential. Spin Selling by author Neil Rackham is a method that helps you ask […]
4 min read ⌚ Your Mentor and Gude to Doing Business Effectively Become a cool negotiator and a smooth talker by confronting your business shyness. Adopt a new approach that will enable you to form long sentences effortlessly. Who Should Read “Business Communication”? And Why? All things aside, “Business Communication” is particularly useful for consultants, […]
5 min read ⌚ Why Engaging the Right Customers is Essential to Winning in Business The best way to create that special bond with your most loyal customers is to be open to their needs by listening to their stories – and express your viewpoints. We summarize the key aspects in exposing what happened before Brands […]
2 min read ⌚ Everyone in the United States is impressed: Starbucks is everywhere! Do you know the history of this thriving coffee shop? In Pour Your Heart Into It, CEO Howard Schultz tells what steps he has taken to make Starbucks the world’s best-known cafe. If you want to know more about the growth of […]
5 min read ⌚ Forget the Customer. Develop Marketease The customer-centric organizations have a challenging task ahead of them. Many organizations are forced to reshape the way of doing business by teasing the customers and hoping that they will come to them. Now, we take a look at how easy or difficult this can be. Who […]
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