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Books, Audiobooks
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Tag: Book summary

Marketing 3.0 Summary

MicroSummary: Phillip Kotler is known as the most influent marketing guru in the world. He practically invented marketing as an academic discipline and became its greatest teacher. Some may think he has become a dinosaur, but here at 12min we […]

Getting Past No Summary

MicroSummary: Based on the work of William Ury, you will learn how to keep in control regardless of the pressure, how to change your language to gain the other party’s trust and how to find out what they want. Our […]

Invisible Selling Machine Summary

MicroSummary: Ryan Deiss is the CEO of one of the largest marketing blogs in the world, DigitalMarketer.com and one of the greatest email marketing experts in history. In his book Invisible Selling Machine, he presents to his readers what is […]