Emir is the Head of Marketing at 12min. In his spare time, he loves to meditate and play soccer.
3 min read ⌚ It all started in 1988 when Nike launched a brand-new marketing campaign to try and persuade the audience about joining the “Big Brand” family. The bottom line is that the only thing standing in your way is “laziness.” To further illustrate such massive marketing boom, Nike carefully analyzed the market to see […]
3 min read ⌚ 92 Little Tricks for Big Success in Relationships Rarely anyone is born charismatic. But charisma is a trait that can be developed. And “How to Talk to Anyone” can show you how you can develop it to create a lasting impression and build great relationships. About Leil Lowndes Leil Lowndes is […]
2 min read ⌚ Is there life after smartphones? How do the little black screens affect our reality? About Jean M. Twenge Jean Twenge teaches psychology at San Diego State University. Have Smartphones Destroyed a Generation? Typically, people change through a slow evolution, and so do their behavioral patterns. However, in the modern era, drastic […]
2 min read ⌚ The Power of Positive Relationships What could a person possibly learn form the techniques used to train killer whales? As you will see in “Whale Done” – many things! About Ken Blanchard, Thad Lacinak, Chuck Tompkins and Jim Ballard Ken Blanchard is a bestselling author and Chairman of the Board of […]
3 min read ⌚ How to Tame Your Investors…and Not Lose Your Company If you are looking for funds to support your company, you have probably considered entering the venture capital market. In our short summary of “Angels, Dragons and Vultures” we acquaint you with what you might expect to find there. About Simon Acland […]
4 min read ⌚ Discover the Choices That Will Take You Beyond Your Talent “Talent Is Never Enough” – says John C. Maxwell. Because talent is only the starting point in business – adds Irving Berlin. Learn how to walk the rest of the road from one of the people who should know it best. About […]
4 min read ⌚ The Groundbreaking New Strengths Assessment from the Leader of the Strengths Revolution As Sun Tzu said thousands of years ago, the best way to be ahead of your competition is to know your strengths and use your competitions’ weaknesses. “StandOut” by Marcus Buckingham is one of the best books out there about […]
3 min read ⌚ Southwest Airlines’ Crazy Recipe for Business and Personal Success Southwest Airlines is the world’s largest low-cost airline. And management consultants Kevin and Jackie Freiberg have written “Nuts!” to teach you how they got there. And what you can take away from it. About Kevin and Jackie Freiberg Kevin and Jackie Freiberg are […]
4 min read ⌚ How to Lead the Way to Success If you think that leadership is about bossing around – you’re ignoring most of human history. Military general didn’t boss around – but led men. And that’s why you need to lead men too. John Adair says: “Not Bosses But Leaders.” And we say: “Aye, […]
4 min read ⌚ We’ve featured summaries of short books before on our site. One of them was no more than 32 pages! This one’s may be even shorter. And even though more than a century old, it still is as motivational as ever. So, we present to you the summary of Elbert Hubbard’s popular essay […]
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