Emir is the Head of Marketing at 12min. In his spare time, he loves to meditate and play soccer.
5 min read ⌚ How Trade Shaped the World Nowadays people are used to buying goods from other states, no matter how far they are. Foreign trading has always been a part of human’s lives and played an essential role in society’s development. Who Should Read “A Splendid Exchange”? And Why? For instance, he demystifies the […]
4 min read ⌚ The 22 Vital Traits You Need to Be the Person at the Top Being a CEO is not the same as “Being” a CEO. The Difference is in your action and behavior that can be learned if your approach the job sincerely. Who Should Read “How to Think Like a CEO”? And […]
4 min read ⌚ Everything You Need to Know and Why You Should Care Blogs are an excellent way to connect with your most loyal customers. You may not realize now how efficient this building process can be. Join the blogosphere! Who Should Read “Blogging for Business”? And Why? The number of bloggers and blogs is […]
4 min read ⌚ Emotions are not just a mere reflection of someone’s inner state. A wise person takes them as lessons valuable for the organization. Self-awareness comes first!! Who Should Read “Working With Emotional Intelligence”? And Why? For centuries, the society emphasized the value of IQ, totally disregarding the benefits emerging from emotional intelligence. A […]
5 min read ⌚ The Art of Strategic Conversation Scenario analysis tests organizational performance whether it’s done fearlessly or not. The scenario planning tests focus more on the activities that make your company perform for the better or worse. Who Should Read “Scenarios”? And Why? During the 60s, firms started to utilize scenario planning methodology in […]
5 min read ⌚ Unleashing the Power of Storytelling to Create a Winning Marketing Strategy We live in a world of possibilities. Customers have an endless choice of services and products. Who Should Read “Legendary Brands”? And Why? In this paper, author Laurence Vincent shares his theory about legendary brands and what creates them. Vincent draws […]
5 min read ⌚ How Anyone Can Invest Profitably in the World Amid the peak of the 1920s, prices of shares kept increasing, before people could envision the lingering of the Great Depression. Who Should Read “Hot Commodities”? And Why? You don’t need to be extensively educated in these matters to forecast China’s insatiable appetite for […]
5 min read ⌚ How to Use Lean Speed and Six Sigma Quality to Improve Services and Transactions Companies in the digital era despite their efforts to Improve the customer service, fail to reach the prosperity stage. The quality of “Six Sigma” surely is the highlight of the show. Who Should Read “Lean Six Sigma for […]
4 min read ⌚ Profiting from Demand-Driven Business Models No Matter What Business You’re In! We put in a nutshell the essential takeaways arriving from this book. Who Should Read “How Companies Win”? And Why? Nowadays, great global brands and leaders, such as Google and Apple, stopped worrying about optimizing the distribution or placing too much […]
5 min read ⌚ We have all thought about death and what we would leave behind us at least once in our lives. Numerous schools organize an array of “last lectures” in which they request that teachers envision that they are about to pass away and to think of what they would like to pass on […]
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