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Category: Business Essentials

Virtuous Leadership PDF Summary

Virtuous Leadership PDF Summary

6 min read ⌚  Agenda for Personal Excellence What if leadership is something more about just leading people? What if it is also about becoming a better person yourself? In “Virtuous Leadership,” Alexandre Havard digs deep into history to apply some of the findings of the Ancient Greek and Medieval Christian philosophers to modern leadership. […]

The New Rules of Marketing & PR PDF Summary

The New Rules of Marketing & PR PDF Summary

5 min read ⌚ How to Use Social Media, Online Video, Mobile Applications, Blogs, News Releases, and Viral Marketing to Reach Buyers Directly Marketing is becoming more than we can handle! Do we need some assistance to cope with the pressure of the digital age, or a simple mind-shift can turn things in our favor? We […]

Angel PDF Summary – Jason Calacanis

Angel PDF Summary – Jason Calacanis

4 min read ⌚ How to Invest in Technology Startups Do you have any doubts regarding the procedure to invest in a technological start-up? Perhaps it’s time to remove the reluctance on the ground that you can’t cope with the financial weight.   We encapsulate Jason’s fundamental beliefs and concepts, in which he presents his position. […]

One Up on Wall Street PDF Summary One Up on Wall Street PDF

One Up on Wall Street PDF Summary

7 min read ⌚ How to Use What You Already Know to Make Money in the Market “Leave it to the pros” is the one advice Peter Lynch will never give you when it comes to investing. In his dictionary, “professional investor” is an oxymoron. And a well-prepared amateur investor is next decade’s millionaire. So, what […]

Beating the Street PDF Summary – Peter Lynch Beating the Street PDF

Beating the Street PDF Summary – Peter Lynch

6 min read ⌚ As the manager of the Magellan Fund, he averaged 29.2% annual return during a period of thirteen years. No wonder they call him a legend. Ladies and gentlemen, let us introduce to you Peter Lynch, explaining the art of “Beating the Street.” Who Should Read “Beating the Street”? And Why? If we’re […]

Buyology PDF Summary – Martin Lindstrom

Buyology PDF Summary – Martin Lindstrom

5 min read ⌚ Truth and Lies About Why We Buy It’s easier if we live in a lie, right? – Well, apparently the advertising world, stimulated by profits, got the idea of how to control the outcome of their campaigns. On top of that, neuromarketing grants them all the necessary tools to minimize possible failure! […]

Guerrilla Marketing PDF Summary Guerrilla Marketing PDF

Guerrilla Marketing PDF Summary

6 min read ⌚ Easy and Inexpensive Strategies for Making Big Profits from Your Small Business When you have a fearsome opponent but not enough resources to fight him in the fields and on the beaches – it’s only smart that you start using ambushes, hit-and-run tactics, and petty warfare to gain some advantage. And, as […]

When Genius Failed PDF Summary When Genius Failed PDF

When Genius Failed PDF Summary

6 min read ⌚ The Rise and Fall of Long-Term Capital Management Long-Term Capital Management (LTCM), founded in 1993, was a hedge fund management firm which commanded more than $100 billion in assets at the height of its existence, making it the world’s largest (ever!) investment fund. And then, in August 1998, LTCM collapsed – just […]

Extraordinary Popular Delusions and the Madness of Crowds PDF Summary Extraordinary Popular Delusions and the Madness of Crowds PDF

Extraordinary Popular Delusions and the Madness of Crowds PDF Summary

7 min read ⌚ Charles Mackay’s 1841 classic, “Extraordinary Popular Delusions and the Madness of Crowds” is just two decades shy of being two centuries old and it still reads as if it has been just published. Once you finish reading it, you’ll realize that there’s actually neither anything extraordinary in any of the numerous popular delusions […]

Why We Should Bulldoze the Business School PDF Summary Why We Should Bulldoze the Business School PDF

Why We Should Bulldoze the Business School PDF Summary

6 min read ⌚ You want to go to a business school? According to Martin Parker – you shouldn’t. Even more – nobody should. In an article for “Guardian” – basically a part of his most recent book – Parker explains “Why We Should Bulldoze the Business School.” See if he can convince you to join […]

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