Emir is the Head of Marketing at 12min. In his spare time, he loves to meditate and play soccer.
5 min read ⌚ Professional Women and the Quest for Children You have heard it many times: women have turned away from their families and focused on their careers. But what are the consequences of that choice? And what can women do about those consequences? Read on to find out. Who Should Read “Creating a Life”? […]
5 min read ⌚ The 12 Universal Laws of Power Persuasion What if we told you that all your dreams could come true? And you do not need magic for that to happen – what you need is complete control of the power of persuasion. In our summary of “Maximum Influence” by Kurt W. Mortensen, […]
5 min read ⌚ Your Financial Freedom Playbook If you are keen to get the hang of proper investment, you are in the right place. The time passes, and you’re still clueless, how to design the perfect investing scheme that fits your plans – don’t worry. Our book summary extracts the key findings and produces real […]
5 min read ⌚ By Caring, But Not T-H-A-T Much The art of negotiation can be learned. Below, we give you the fundamental principles you need to follow to become better at the negotiators’ table. Who Should Read “Negotiate This”? and Why? “Negotiate This” is a book which will teach you the twelve underlying principles of […]
6 min read ⌚ MicroSummary: “The Ultimate Sales Machine” by the late great sales and marketing guru Chet Holmes is based around a simple premise: that mastery isn’t about doing 4,000 things, but about doing 12 things 4,000 times. And these 12 things – ranging from time management techniques to aggressive marketing strategies – are […]
5 min read ⌚ MicroSummary: “Great by Choice” is another master-product of Jim Collins’ in-depth decade-long market researches, this time written in collaboration with another influential management analyst, Morten T. Hansen. The question this time around: why do some companies take a nosedive, while others thrive in a state of crisis and chaos? The answer: […]
5 min read ⌚ MicroSummary: “The Road Less Traveled” is an ultra-popular 1978 psychological book by M. Scott Peck, aiming to redefine concepts as ubiquitous as love and religion, and striving to demonstrate how understanding discipline and grace is essential to both leading a healthier life and truly grasping the meaning of your existence. A […]
6 min read ⌚ MicroSummary: “The Audacity of Hope” is former U.S. President Barrack Obama’s second book; and the one in which he expounds his political views and beliefs most clearly and thoroughly. The book covers everything from his opinions on the free market to his understanding of global politics, from his ideas about education to […]
6 min read ⌚ MicroSumary: “The China Study” by T. Colin Campbell and Thomas M. Campbell presents the astonishing findings of the China–Cornell–Oxford Project, a two-decade-long observational analysis of the relationship between nutrition and chronic illnesses in rural China. And the conclusions? A whole-food, plant-based diet works wonders; and animal-based proteins cause cancer – and many […]
4 min read ⌚ Using Internal Marketing to Ignite Employee Performance and Wow Your Customers Things used to be easy for companies – the only thing they needed for success was an innovative product with good quality. Nowadays, they need to do far more than that. They need to impress their employees before they can satisfy […]
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