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Boost your life and career with the best book summaries.

Start growing!

Boost your life and career with the best book summaries.

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Emir Zecovic

Emir is the Head of Marketing at 12min. In his spare time, he loves to meditate and play soccer.

Influence Summary

Influence Summary

6 min read ⌚ Do you want to find out which are the most effective techniques that create compliance? Or what are the factors that makes a person say yes to another person? What stands behind the persuasion mechanism? Which are its triggers? Jump from curiosity to knowledge and start reading Influence: The Psychology of Persuasion by Robert Cialdini. We’ve pulled […]

The Handmade Entrepreneur Summary

The Handmade Entrepreneur Summary

4 min read ⌚ What does handmade entrepreneur mean? Two hands defy the nowadays’ technology, the eyes are focused on beauty only, and imaginations run free through colors, images, and shapes. We usually call this a HANDMADE. Marketers call it PRODUCT. Have you ever thought about turning your hobbies into a profitable business? Now it’s time to […]

Predictably Irrational Summary

Predictably Irrational Summary

9 min read ⌚ Rational thoughts. Rational decision. Rational involvements. Rational statements. Rational, reasonable, sound, sensible, rationalistic, judicious… We “invented” plenty of words and syntagmas to define ourselves especially when it comes about our social image. Because when you have to play, day by day, on the social stage, you can’t afford to lose control, to make mistakes, […]

Presence Summary

Presence Summary

2 min read ⌚  Bringing Your Boldest Self to Your Biggest Challenges Challenge. You can define this concept right only if you put the words in their proper order. This means not putting fear ahead of courage, or “others” in front of “self”. Amy Cuddy’s Presence teaches you how to do exactly that. Emir ZecovicEmir is the Head […]

#Workout Summary

#Workout Summary

5 min read ⌚ Games, Tools & Practices to Engage People, Improve Work, and Delight Clients We are all gifted with a great open space in our skull where our brain chooses the way he wants to “live his life”. HE may choose to be lazy. Or ignorant. Or with no self-confidence. But what would happen if your brain decides […]

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Improve Your Reading Habits in 28 days

Explore key insights and ideas from 2500+ titles in audio and text

logo 12min

Improve Your Reading Habits in 28 days

Explore key insights and ideas from 2500+ titles in audio and text

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