11 min read ⌚ If you’re living in the 21st century, you are probably already aware of the fact that marketing is not merely an academic discipline, but also a part of everyone’s life. The world is so profoundly polluted with information and media campaigns, that there’s no way your product will ever reach your target […]
5 min read ⌚ How the New Science of Neuroeconomics Can Help Make You Rich The impact of neuroeconomics on making lucrative investment choices and decisions. Critical thinking is not just for fun, but also for profits. Who Should Read “Your Money and Your Brain”? And Why? Have you ever been caught off guard and why […]
4 min read ⌚ Finding Financial Wisdom in Unconventional Places Sometimes market guided by its unpredictability has a habit of influencing all parties. Collection of first-class essays mixed up with first-class examples provide a more detailed explanation on the subject. Who Should Read “More Than You Know”? And Why? For this reason, the author outlines several […]
5 min read ⌚ Tools for Talking When Stakes Are High The introverts are more in the need, for a real “verbal-expression training”. Knowing how to address the crowd is a five-star ability. We summarize the key assets for becoming an indispensable member of your organization. Who Should Read “Crucial Conversations”? And Why? To put it […]
5 min read ⌚ The Management of Power Positioning and Really Great Advertising At the end of the day, the relationship you nurture with your customers defines your brand — It’s a two-way street. We summarize the traits a successful marketer needs to possess, to impose its brand on the targeted audience. Who Should Read “Creating […]
5 min read ⌚ Getting People Talking about You, Your Business, or Your Product It’s never easy to achieve full public relations “climax”— to make the audience engage in a conversation about your products or services. We summarize the essential features that will boost your business and company. Who Should Read “Full Frontal PR”? And Why? […]
5 min read ⌚ The Mental Fitness Guide This book clarifies that mental health is a not so different than physical health. The connection between these two is evident, but you need to work hard in order to improve both of them. Who Should Read “Manage Your Mind”? And Why? Self-criticism, obsessive thinking habits, and miserable […]
5 min read ⌚ MicroSummary: The subtitle of “Peak” is a summary in itself: “How Great Companies Get Their Mojo from Maslow”. Part-memoir, part-theory, the book explores how Chip Conley created boutique hotels giant from Joie de Vivre Hospitality by basing his business philosophy on Abraham Maslow’s hierarchy of needs. How Great Companies Get Their […]
4 min read ⌚ Members reflect the strength of your customer base, making them a priority wouldn’t be such a bad idea. There are not many practical ways to build your membership, either fun or for profit. Who Should Read “The Nonprofit Membership Toolkit”? And Why? Funding is perhaps the most challenging process but still manageable […]
5 min read ⌚ The Rise, Fall, and Deadly Persistence of the Product That Defined America Tobacco’s road: how cigarettes have influenced the everyday life, affected the social development, economics, culture and most importantly the health of the American people. Who Should Read “The Cigarette Century”? And Why? “The Cigarette Century” is a fascinating, unusual book […]
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