2 min read ⌚ All companies want to be known for having a good relationship with their customer base. Still, many of them offer mediocre services and don’t seem to be showing any interest in improving that. On the contrary, successful companies understand that doing anything that could potentially jeopardize their relationships with the customers is […]
7 min read ⌚ The Surprising Secrets of America’s Wealthy You want to someday be a wealthy person who’ll live in an affluent neighborhood and drive a Rolls Royce? Nice dream you have there! But how can you be sure that you’re doing the right things to turn it into reality? Well, join Thomas J. Stanley […]
5 min read ⌚ A Leadership Fable The best way to learn something is through a story. That’s why, upon realizing this, business writers started sharing their experiences through a new genre, the business fable. And one of the most famous among them is, certainly, Patrick Lencioni’s “The Five Dysfunctions of a Team.” Who Should Read […]
3 min read ⌚ The Rules for Rising to the Top of Any Organization Following a set of principles almost blindly is not a good strategy. “How to Become CEO” advocates for openness and real determination that is triggered by these laws. Taking full advantage of the situation doesn’t come simpler than this! About Jeffrey J. […]
3 min read ⌚ The Proven Way to Personalize Sales and Achieve Astounding Results Managing a company is a 24/7 work. Personalizing your products is critical for displaying immense capability of satisfying even the pickiest demands. “Hug Your Customers” put to the test all common strategies for increasing profits and serves many new methods on a […]
3 min read ⌚ How Smart Companies Design the Product Around the Price “Monetizing Innovation” is an easy-going and absorbable book that further examines the stigma of price-sensitivity and ways to handle it. About Madhavan Ramanujam and Georg Tacke Madhavan Ramanujam and Georg Tacke are experts in product segmentation and consultants that helped many companies in […]
3 min read ⌚ The Social Marketing Solution Poorness is gaining momentum and threatens many communities. “Up and Out of Poverty” is an eye-opening book that explains the leading causes that trigger impoverishment. About Philip Kotler and Nancy R. Lee Philip Kotler is the author of several books related to marketing and management. He works as […]
4 min read ⌚ The Rise of Addictive Technology and the Business of Keeping Us Hooked Have you ever wondered why are you currently reading this on your PC, laptop, tablet or smartphone? Adam Adler says that the answer to this question is pretty obvious. Technology is simply “Irresistible.” But, is that good? About Adam Alter […]
3 min read ⌚ A Novel about IT, DevOps, and Helping Your Business Win “The Phoenix Project” explains the basics of DevOps. About Gene Kim, Kevin Behr, and George Spafford Gene Kim is an author, a researcher and an award-winning chief technology officer. Kevin Behr is chief science officer and general manager of Praxis Flow and founder of […]
3 min read ⌚ Using the Techniques of the World’s Top Strategic Consultants to Help You and Your Business McKinsey & Company is well known for its problem-solving expertise. Read this book and learn how to do business “The McKinsey Way.” About Ethan M. Rasiel Ethan M. Rasiel holds a degree in business administration and worked […]
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