Business Strategy PDF Summary

Business Strategy PDFWhat differentiates successful leaders and companies from unsuccessful ones?

What is the road you need to take in order to achieve all you strive for?

Today, we will try to give you the answer.

Who Should Read “Business Strategy”? And Why?

“Business Strategy” is a book about, just as the title states, business strategy, its importance, the components that it consists of, and how companies can become better at strategizing and therefore reaching more of their goals.

Tracy has an interesting approach, as he uses the historical example of the Macedonian king Alexander the great to illustrate his points.

We recommend it to all managers, leaders, as well as corporate strategists.

About Brian Tracy

Brian TracyBrian Tracy is a writer, a speaker and a consultant with vast experience in business, economics, and psychology.

He is one of the world’s top sales trainers, with over half a million salespeople in over 500 companies having learned his techniques.

He has authored 26 books and has produced over 300 audio and video programs. His works have been sold in over 38 countries and translated into more than 20 languages.

“Business Strategy PDF Summary”

Let’s start with some history.

Alexander the Great, was a king of Macedon, which was an ancient kingdom that was situated in modern-day’s northern part of Greece.

He was given the name “the Great” because he was a great strategist and used his power of judgment to create a vast kingdom for his people.

He became a king rather young when he was twenty years old, and he immediately decided to reorganize the army, appointing generals who were loyal and trustworthy, since he heard some rumors that rebels are trying to assassinate him.

By the age of 21, no one could doubt his rule.

He decided to conquer the world and introduce his culture to them. Those that did not oppose his plans and governance from the countries he conquered were allowed to keep their positions, as long as they paid annual taxes to the kingdom.

He also allowed soldiers from other countries to join the army, if they wish to do so, in order to catch booty.

There were many fights Alexander won by employing his strategic tactics, and not by just brute force.

Many times he was unnumbered, but that did not stop him from winning.

Strategizing means that you plant an image of a future desired position in your mind, and then work backward from there to understand what you need in order to achieve it in reality.

All of the strategic principles Alexander used to strengthen his power and expand his rule can even be applied today in modern environments and situations.

Just think of organizations as armies that go in battle. If they fail to do right in just one step of the strategy, they risk being defeated.

So, what are the principles that companies should follow in order to win every battle they face?

There are seven of them.

First is “the principle of the objective” that revolves around the importance of a business having a clear direction and goal in mind. For your employees’ efforts to be directed the right way, they need to know the result they are striving for.

Next is “the principle of the offensive,” which states that you have to be ‘offensive’ with the market, offering new products and services that will satisfy customers’ needs better than your competitors do.

Furthermore “the principle of the mass” means that you have to mass your forces in one niche. If you are not still a leader in your niche market, do not your energy on expansion – instead invest it in becoming better in the territory you currently operate.

“The principle of maneuver,” asks you to be flexible to move in all directions in the market if such a need occurs.

Then, “the principle of concerted action” is all about teamwork. In order to succeed, you need to be able to create an atmosphere where people work as a team, and where they see their coworkers as sort of an ‘extension’ of their abilities.

“The principle of surprise” will allow you to keep your competitors on their toes, and you can accomplish it by trying always to find novel ways to do things.

Lastly, “the principle of exploitation” explains to you the importance of staying on the offensive, so that your competitors will not be able to catch up. Just exploit your advantages and keep striving for more, keep moving forward.

Key Lessons from “Business Strategy

1.      The Five Strategic Questions
2.      Four Strategic Planning Principles
3.      Five Phases For Building and Implementing A Strategy

The Five Strategic Questions

You can ask yourself five strategic questions that can help you get the answers you need about how you can become better at what you do.

First, ask yourself about your current situation. Then, retrace the steps of how you got to where you are.

Third, think about the place you want to be in the future, your goals.

Then, asks yourself what you should do to get there. And finally, ask what kind of assets you will need to help you with your endeavor.

Four Strategic Planning Principles

There are four strategic planning principles. First focus on what you do the best of all, which is the principle of “specialization.”

Then you need to separate and differentiate your products from those of your competitors that embodies the principle of “differentiation.”

Furthermore, you need to create a good target group that you would focus on which is known as “segmentation.” And lastly, use your resources for the area in which you can reap the most benefits, known as “concentration.”

Five Phases For Building and Implementing A Strategy

  • “Strategic intelligence gathering and analysis.”
  • “Strategy formulation.”
  • “Strategy master-project planning.”
  • “Strategic implementation.”
  • Monitor your strategy

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Business Strategy Quotes”

Peter Drucker once said that, even when a business is starting out at a kitchen table, if the business does not dream of world leadership, it will never be a big success. Click To Tweet The most successful men and women in the world seem to be those whose values are clear to them. They refuse to compromise them for any short-term gain or advantage. Click To Tweet Strategic planning is not only about what you need to start doing… It’s also about what you need to stop doing. Click To Tweet Become brilliant on the basics of strategic planning by continuing to ask and answer the right questions. Click To Tweet Embed the strategy in the company. This means that most of your employees fully understand, accept and support the strategy. Click To Tweet

Our Critical Review

Just like all other of Tracy’s books (and we have covered a lot of them so far), this one is quite comprehensive and helpful.

It is filled with actionable and useful advice, which, according to me, is the most significant aspect of business books.    Take this summary with you and read anywhere! Download PDF:   

Earn What You’re Really Worth PDF Summary

Earn What You're Really Worth PDFMaximize Your Income at Any Time in Any Market

How to instill a sense of confidence in the minds of people?

Fear no more because Brian explains what revolves around success, and how you should approach life to maximize your ROI.

Stay tuned, because we intend to encapsulate all the main findings to provide comprehensive guidance.

Who Should Read “Earn What You’re Really Worth”? And Why?

Whether you are obsessed with earnings or not, money is an inevitable reality that we must face. To capitalize on the increasing demand for high-quality goods, you must provide the market with even better service.

Earn What You’re Really Worth” is suitable for all adults who want to make the most out of life.  

About Brian Tracy

Brian TracyBrian Tracy no longer needs to prove his knowingness to the world, due to the fact that he spent years in identifying and ascertain the causes of success and failure.

He remains one of the most proficient motivators, and authors who wrote: Eat That Frog, The Psychology of Selling, No Excuses, etc.

“Earn What You’re Really Worth PDF Summary”

The “To-dos” define your future. Whatever action you take or avoid can be construed as a process which would serve a higher purpose in the foreseeable future.

Don’t be deceived by momentary effects, because it takes time to impart wisdom or expertise to others; even yourself.

When it comes to finances, it’s best if you learn how to track your incomes. Once you do that, you can allow good-decision making to kick in, and thus develop into a better strategist. The main difference between earners and underachievers is the attitude.

The Great Depression put a spotlight on the weaknesses of the world economy and indirectly caused a global conflict. After the war (1939-1945) not just the Americans but the entire planet looked forward to a better social and economic circumstances.

However, the growth and progress were partially put on hold in 2007, when the world economy once again crushed.  As you can see, these days there’s almost no local competitiveness, and the cutting-edge technology grants us the opportunity to showcase our skills in the global arena.

Financial stability and triumph is merely a result of proper planning, hard work, and mental expansion. These rules must be taken into account and investigate thoroughly.

According to a study, the masterminds of their own operations (self-employed workers, leaders) are embedded into the category – rising star. Their self-employment grants them the unique opportunity to shoot for the stars and find fulfillment in whatever they do.

Same as these individuals who run their companies, you must establish a successful partnership and profitable relations with the community to boost your progress.

Utilize the effects of “Seven R’s of Personal Management”:

  • Rethink – Get the lowdown on the changing environment.
  • Re-evaluate – Make sure that your vision aligns with your capabilities and influence.
  • Reorganize – Execute your daily tasks with utmost efficiency.
  • Restructure – Understand the Pareto Principle, and focus on the 20% of work.
  • Re-engineer – Improve the cost-benefit ratio and achieve the desired results.
  • Reinvent – What would you do if your industry no longer has a place in the market?
  • Refocus – Success is not about multitasking, but about commitment in fewer assignments.

Nowadays, we are bombarded with a handful of career advice, which in most case is superficial. Your strategy regarding your profession should be based on in-depth understanding and mental endurance.

Sometimes, your practices can backfire on you, so you must take precautions to ensure the greatest possible return on energy and investment.

Brian Tracy discovered a formula or should we say a blend of 4 strategic points that according to specific analysis, expertise and experience represent the foundation for maximizing the incomes:  

  • Specialization – It’s not easy to separate the effective areas from the ineffective ones, but it’s a step that must be executed. If you want to be a part of a substantial reward and be praised for your skills, you must put your plan into action.
  • Differentiation – We cannot emphasize enough of how critical it is to single out one at least one segment that adds to your uniqueness in the market or industry.
  • Segmentation – Pinpoint those assets in the market, that contribute most to your income. Or if you are just starting, it’s best if you identify every segment that generates compensation in financial terms.
  • Concentration – Do you want to stay on the top? – If that’s the case, focus your energy and fixate your attention on the company’s performance, day in and day out. No one likes to pay you for mediocre work. You have to be outstanding in what you do!

It’s estimated that approximately 90% of American workers have a full-time job. And the U.S. economy is driven by at least 1 million new business each year, launched to provide self-employment for those eager to get out of the second-rate circle.   

Whether your business is B2B or B2C, at the end of the day, we are still struggling to beat the market by gauging its competitiveness. Don’t rely on outside help and realize that your future is in your keeping alone.

In the same fashion, being able to lead an organization, especially when combined with various components is not something you should take for granted. Efficient management requires involvement from all parties and transparent cooperation.

To earn your real worth, you must absorb the activities you are good at, and delegate the rest to those who find them appropriate and acceptable. Put those projects on a piece of paper, or electronically, and divide the bigger projects into smaller sub-steps.

Key Lessons from “Earn What You’re Really Worth”

1.      Define your values, follow a vision
2.      Enhance your communication skills
3.      Deliver a product or service of unparalleled quality

Define your values, follow a vision

You will be shocked to know that most of the people have no idea about what they are trying to do.

On top of that, the environment forces them into making split-second decisions, without examining all possibilities.

Enhance your communication skills

Smooth talkers confident in their agenda and skills have less trouble to get a grip on secure financial future than those who struggle to make an excellent first impression.

Improving your communication abilities can be of particular use to you; a wind in the back that could give you the edge when discussing a possible deal.

Deliver a product or service of unparalleled quality

The market has an increasing demand for mind-blowing skills and prowess in every regard. Becoming an expert in a certain area should be your number one priority.

Think of it this way – Who needs your guidance or roadmap if you haven’t reached a level of full-competence.

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“Earn What You’re Really Worth Quotes”

You are always self-employed, from...your first job until the day you retire. Click To Tweet The new normal is that we will have to run twice as fast just to stay in the same place, personally, nationally and internationally. Click To Tweet The more skilled you become at getting the job you want, the more money you will make and the more choices you will have. Click To Tweet One of your most valuable assets is your ability to think and apply your mind toward getting results. Click To Tweet Your job is as secure as your ability to render value in excess of what it costs to keep you on the payroll. Click To Tweet

Our Critical Review

Are we on the same wavelength? – Success sometimes can be canceled at short notice, and it’s your job to prevent that from happening.

This book is all about that; it prompts you to take action and keep an eye out for sudden swings.    Take this summary with you and read anywhere! Download PDF:   

The Power of Self-Confidence PDF Summary

The Power of Self-Confidence PDF SummaryBecome Unstoppable, Irresistible, and Unafraid in Every Area of Your Life

You know that you can achieve much more than you have achieved so far – but you’re having second thoughts over how to achieve it?

You are probably just insecure and don’t trust yourself enough.

And Brian Tracy is here to teach you all about “The Power of Self-Confidence.”

Who Should Read “The Power of Self-Confidence”? And Why?

Well, it’s there in the title: if you have a problem with self-confidence, this book is one of the best ways to start tackling it.

In other words, if you see yourself in a negative light all the time and are often paralyzed by anxiety and fear, you are living an unhealthy life, and you must read “The Power of Self-Confidence.”

It’s basically the Vitamin C to your scurvy.

This book can help you find a better job, win few of the most important battles in your life, and even a more loving and caring partner – possibly even the (wo)man of your dreams.

It may sound fairylike, but self-confidence is nothing less – just think of all the mothers capable of lifting a truck to save their child or those short and fat guys who’ve landed a number 10 catch.

What they’ve got and you don’t is self-confidence.

About Brian Tracy

Brian TracyBrian Tracy is a legendary Canadian motivational speaker and the author of over 70 self-help books which have sold in millions of copies worldwide.

One of our favorite authors here at 12min, we’ve written a summary of many of them.

Some of the more popular ones (which we earnestly invite you to read) are “Eat That Frog,” “Be a Sales Superstar,” “The Psychology of Selling,” “The 21 Success Secrets of Self-Made Millionaires,” “Change Your Thinking, Change Your Life,” “Focal Point,” “Get Smart!,” “No Excuses!” and “The 21 Success Secrets of Self-Made Millionaires.”

Needless to add, we’ve featured some of them among our top sales books of all time and our top productivity books to maximize your potential!

“The Power of Self-Confidence PDF Summary”

Bruce Barton was an American politician and advertising executive.

Once, he said something you should never forget:

“Nothing splendid has ever been achieved excepted by those who dared believed that something inside of them was superior to circumstance.”

In other words, the people who have done the most extraordinary things in history are the people who believed that they are special.

Unsurprisingly, Brian Tracy has opted to start the “Introduction” to his book “The Power of Self-Confidence” – aptly titled “Entering the No Fear Zone” – with this very quote.

What follows are seven chapters written in Tracy’s famously simple and legendarily motivational language which, if repeated as a mantra, is capable of making you believe that you are the king of the universe while you’re brooming the spiderwebs in the corners of your bedroom.

And what better way to start learning about the hidden power of your self-confidence than finding out its foundations.

That’s what the first chapter is about.

The basic idea?

Self-confidence is just another name for positive thinking.

You won’t make it far if you see yourself in a negative light. You’ve got to build your personality around personal values and positive thoughts.

“There is nothing either good or bad, but thinking makes it so,” said Shakespeare.

And he should know.

Chapter 2 is titled “Purpose and Personal Power.”

What it strives to teach you is that you have much more power over how the world looks like than you’ve ever imagined.

The Law of Correspondence says that the outer world is just a reflection of your inner one. To that, the Law of Attraction adds that, consequently, you can change it by changing the way you think about things.

The Law of Concentration teaches you how you can do this. Finally, the Law of Substitution educates you how you can crowd out thoughts by replacing the negative with positive ones.

“Achieving Competence and Personal Mastery” is the title of Chapter 3, summarized well in Vince Lombardi’s epitaph:

“The quality of a person’s life is in direct proportion to their commitment to excellence, no matter what their chosen field.”

In other words, if you want to reach someplace high, you better commit yourself to the idea and the goal.

Find your true place in this world and identify your own skills.

Then, you can start developing your talents and building courage and self-esteem.

Afterward, the sky is the limit!

Chapter 4, or “The Inner Game of Self-Confidence,” explains what happens inside your body when you stop worrying about things and start believing in yourself.

Yes – that means talking to yourself constantly so that you can stay on the right track.

“Capitalizing on Your Strengths” is the self-explanatory title of Chapter 6.

As we have told you numerous times before, your talent will never be enough. Especially, if you don’t really know your talent!

You may be the best pilot ever born, but will you ever find out if that sentence is true if you don’t hop on a plane and start learning the commands?

So, the first step towards capitalizing on your strengths is discovering them.

Then, choosing the right field where your strengths will make you unique and different than the rest.

Afterward, it’s all about knowing that you have chosen a job you like and a career you can be the best in.

Do that, and your self-confidence will come to visit your mind in no time!

Unsurprisingly, chapter 6 covers what will inevitably happen next: “Triumphing Over Adversity.”

You’re by now prepared for that bad moment on your journey – because adversities will inevitably come – but if you master just a few simple tricks more, you’ll also be able to overcome it in a whiff!

The most important thing is to develop the reality habit and understand that failure, rather than a bump in your journey, is a leader towards new heights.

This mindset will help you build a kind of character capable of persevering.

And that’s what great people are made of.

In fact, as Chapter 7 – “Self Confidence in Action” – points out, that’s one of the things great people are made of. You should base your life on three more.

Combined, these traits are called the four D’s of success and self-confidence.

And they are desire, dedication, determination, and discipline.

You’ll need nothing more.

Key Lessons from “The Power of Self-Confidence”

1.      Welcome to the No-Fear Zone, Nick Anderson
2.      The Secret Ingredient of Success: Self-Confidence
3.      Learn the 4 D’s of Self-Confidence and Success

Welcome to the No-Fear Zone, Nick Anderson

We know your name isn’t Nick Anderson.

Unlike you, Nick Anderson was a great NBA player.

He scored two out of three free throws for most of his career. But, then, he missed four key free throws. This made him doubt his ability to shoot well. And, from then on, he was never able to score more than four out of ten free throws.

So, what happened?

He just lost his self-confidence.

And this is exactly how the lack of it affects your life.

Do you hear that call?

It’s time to enter the no-fear zone.

The Secret Ingredient of Success: Self-Confidence

Self-confidence is the secret ingredient of success.

As Bruce Barton claims – quoted by Brian Tracy at the very start – everything great that has ever been created was made by someone who believed to be better than the rest of the bunch.

Some may say that that’s immodest, unchristian, and downright narcissistic.

But Brian Tracy says – it’s necessary.

The world is a jungle and only the ones who believe they can survive – actually do survive.

Learn the 4 D’s of Self-Confidence and Success

Self-Confidence and Success are built on four different foundations.

Incidentally, they all start with D, making us think that Brian Tracy has used the dictionary to create the mnemonic.

It all starts with desire – the thing that drives you the most and the thing you think about most often.

Dedication follows – you’ve got to remind yourself constantly that you’re in it for the long run.

Which leads us to determination – the willpower, the grit which drives you forward.

Finally, discipline – because nothing will ever happen if you don’t organize your time well enough to make it happen.

Like this summary? We’d like to invite you to download our free 12 min app, for more amazing summaries and audiobooks.

“The Power of Self-Confidence Quotes”

When you set more goals, try more things, engage in more activities, and explore more opportunities, your probabilities of success increase dramatically. Click To Tweet The foundation of self-confidence, the basis of boldness and self-assertion, is a deep inner trust, based on living a life of perfect integrity, and disciplining yourself to live consistent with your highest values in every situation. Click To Tweet In fact, the habit of setting and achieving ever-larger goals is absolutely indispensable to the development of ever-higher levels of self-confidence and personal power. Click To Tweet What one great thing would you dare to dream if you knew you could not fail? Click To Tweet There is nothing either good or bad but thinking makes it so. (epigraph, via Willliam Shakespeare) Click To Tweet

Our Critical Review

Denis Waitley – a guy about as legendary as Tracy – describes his buddy as “the master in understanding and teaching self-enrichment.”

Regarding “The Power of Self-Confidence” he has this to add: “In this priceless book, he unlocks the key to your door of success and fulfillment—belief in your own potential. Internalize his wisdom, and you will surely realize your goals.”

And we – well, we have nothing to add.    Take this summary with you and read anywhere! Download PDF:   

Focal Point PDF Summary – Brian Tracy

Focal Point PDFA Proven System to Simplify Your Life, Double Your Productivity and Achieve All Your Goals

If you are like most people, you are overburdening yourself with tasks that do not bring you significant results.

It is time that you change that.

Who Should Read “Focal Point”? And Why?

“Focal Point” is a book that teaches readers about the significance of focus and choosing one’s activities carefully.

Not everything you do in your life brings you closer to your goal, and if you want to live up to your true potential, it is important that you realize what these activities are and eliminate them from your life.

We recommend this book to all readers that feel like they are working hard, but not getting any results, as well as to those who want to simplify their professional life and make some more time for actual living.

About Brian Tracy

Brian TracyBrian Tracy is a writer, a speaker and a consultant with vast experience in business, economics, and psychology.

“Focal Point PDF Summary”

Let us tell you a story.

Once upon a time (well not that long ago actually) a particular nuclear power plant faces some technical problems.

These problems reduced the efficiency of the operation and the energy generation of the plant.

Naturally, everyone was worried.

The scientists and engineers working on the plant tried to figure out what the problem was, but without much success.

Finally, severely worried, the top management of the plant decided to outsource the problem to one of the top consultants on the topic in the country.

The expert came to the plant and walked around scribbling and taking down notes in his notebook.

By the end of the second day he had found the source of the problem: he climbed up a ladder and with a black marker x-ed one of the gauges on the plant.

After he left, the workers on the plant followed his recommendation to fix the part he marked, and in no time the plant was back to functioning in its full capacity.

A few days later the plant manager got the bill from the consultant. He asked for $ 10,000 for his services.

What? Just for placing one simple X? He must be crazy.

That is exactly what the manager thought, and he asked for the consultant to break down his price, believing it is illogical.

Soon he got the reply.

“For placing “X” on the gauge: $1.00. For knowing where to place the “X”: $9,999.”

It is a fun story, isn’t it?

But, it is much more than just fun – it teaches you to the most important concept to reaching success in your work and your life: knowing where to place the X.

Pinpointing the problems that undermine your voyage to achieving your full potential is everything!

It does not matter what aspect of life we are talking about. In each situation, you are doing things that are slowing you down or keeping you back from achieving your goals.

In order to do anything in life, you have to be clear about what you want and where you want to be. Only then you can focus your efforts and energy to achieve that.

By visualizing the end goal clearly, you will be able to much more easily determine a set of steps that will get you there.

And even more importantly, you will be able to recognize the things you do and do not bring you any actual benefit and eliminate them from your experience.

When it comes to reaching your goals, you have to find your focal point.

You can focus your energy much better if you add more things that take you toward your goal and simplify and eliminate the rest.

Just think about your current life and ask yourself which things can be simplified, or even eliminated. That way you will be able to work the same amount of time, or even less, and double and even triple your results.

Of course, in order to be able to have more time for yourself you need to learn how to leverage. In other words, success can be only achieved if you look at it as a collective endeavor.

It is impossible for you to know everything and to have all the needed skills for a certain thing.

So, you have to learn how you can use other people’s time, money, skills, knowledge, and ideas in a way that can help you reach your goals.

And, let’s not forget the most crucial point of success: you have to take responsibility for your life and your actions.

What sets apart truly successful people from all the rest is their sense of personal responsibility.


Because when you are pointing the finger at other people or external circumstances, you are not only avoiding responsibility but you are also giving away your power and control over your life.

And only when you are in control, you can get where you want to be, and you can stop waiting for things to happen, and go and do them yourself.

Key Lessons from “Focal Point”

1.      The Four Steps to a Focused Life
2.      Double Your Results and Free Up Your Time
3.      The Seven Rs of Simplification

The Four Steps to a Focused Life

There are four ways you can approach leading a more focused life. You can do more of particular things and do less of others.

You can start doing entirely new things that you have not been doing so far. And lastly, you can eliminate some things from your experience altogether.

Double Your Results and Free Up Your Time

It is possible that you do less work and have better results.

First, you need to identify which tasks and everyday actions contribute to your results the most.

Then, focus on these tasks and delegate the ones that do not affect your productivity as much.

Stop spending all your time working, and take a day off, on which you will focus solely on your personal life and yourself.

When you become comfortable with taking one day off, do not stop there! Instead, expand it, take two days, and then maybe three.

Opt for coming to a point when you take a three-day vacation every two or three months.

And lastly, do not forget to assess your activities regularly, in order not to fall into the trap of doing things that do not contribute to your results again.

The Seven Rs of Simplification

You can simplify your life by utilizing the seven Rs: rethinking, reevaluating, reorganizing, restructuring, reinventing, reengineering, and regaining control.

Like this summary? We’d Like to invite you to download our free 12 min app, for more amazing summaries and audiobooks.

“Focal Point Quotes”

The acceptance of personal responsibility is what separates the superior person from the average person. Click To Tweet

Today you are paid for accomplishments, not activities. You are paid for outcomes rather than for inputs, or the number of hours you work. Click To Tweet Just as the focused energy in a laser beam cuts through steel, your ability to choose the most vital element of any situation will enable you to perform at extraordinary levels in any endeavor. Click To Tweet For most people, money means freedom, one of the highest of human values. Click To Tweet All you need is the desire to change, the decision to take action, the discipline to practice the new behaviors you have chosen, and the determination to persist until you get the results you want. Click To Tweet

Our Critical Review

“Focal Point” is a book with a simple premise, that will make you rethink how you do things and show you the right path to achieving greatness.    Take this summary with you and read anywhere! Download PDF:   

Get Smart! PDF Summary

Get Smart! PDFHow to Think and Act Like the Most Successful and Highest-Paid People in Every Field

The difference between you and the people that have succeeded achieving their dreams is not your IQ, but a simple change in perspective.

Who Should Read “Get Smart!”? And Why?

“Get Smart!” is a book that will open your eyes about what really being smart means, and will show you how you can achieve all of your dreams by just a simple shift in the way you look at things.

We recommend it to everyone who wants to finally stop comparing him or herself with everyone else, and accomplish anything they want.

About Brian Tracy

Brian TracyBrian Tracy is a writer, a speaker and a consultant with vast experience in business, economics, and psychology.

“Get Smart! PDF Summary”

There are times when you meet someone, and you cannot help but feel intellectually inferior.

In such moments, you probably even feel that you cannot do anything about it and that other people are more creative or better fit to do some job than you are.

However, you should not let yourself fall into such a mind trap!

Many of the people you consider brilliant are no smarter than you are – they are just using more of their potential than you do.

Most of us use just 10 percent of our brain’s potential. Just imagine what we could accomplish if we could just activate a few more percents of our brain’s power!

But wait, we have some good news for you: this can all be changed.

The potential is there; you just have to unlock it!

How do you go about it?

Well, the key is changing your perspective.

When you do this, you can see the big picture, and not just the details that can sometimes see limiting.

But, wait, what can you do to change your perspective, if you are used to looking at things a certain way?

The first thing you need to do is get in control of your immediate needs and start engaging yourself in some long-term thinking.

This will allow you to be a step ahead and know the consequences of every possible action you might take. In other words, you can see the situation you will be in if you take a certain step, and then consider what you can do from that situation and so on.

Those people that have “made it” in life, and that you consider smart, are actually taking calculated steps toward their goals. So, in order to be “one of them,” you just need to start thinking in advance.

Determine your end goal and then find out the steps you need to take in order to accomplish it.

Every decision in your life counts, so make sure you make the right ones – those that will take you in the right direction.

Stop rushing things and shaping all information to reach your conclusions. Instead, just take a step back in your thought process, and allow for the information to shape the ultimate fact that you come up with.

Especially when it comes to your future, decisions are important, and it is complicated to calculate all of the possibilities and chose the best one.

So, when you are making such a decision, consider every option and its consequences, and choose the one which you can visualize yourself in.

When it comes to looking at things, there are two ways you can go about it. The first way is when an achievement others have reached makes you feel envious, and the other way is to get inspired or be grateful for what you have.

The first way is a negative one, and will not take you very far. In fact, it will only block your success, since it induces stress and demolishes your self-confidence and motivation.

Many times you will be tempted to fall into such a trap, especially when you are not very satisfied with your current position. But, you have to understand that some things are out of your control, and those that are under your control can be changed.

We are not saying that you should avoid negative emotions – of course, when an adverse occurrence blocks your path, you will feel bad.

But, you have to get out of the “dark” place of negativity as soon as possible by looking at the situation as a lesson that helped you learn something.

The only way to be successful and happy in life is to be positive, flexible, and to think in advance.

Key Lessons from “Get Smart!”

1.      Strategizing Is The Key to Success
2.      Avoid Confirmation Bias
3.      Finding The Reason To Your Problems Will Show You The Solution

Strategizing Is The Key to Success

Most big things in life, if not all of them, ask for long-term planning, and so if you want to accomplish something amazing, you will need to learn to strategize and be patient.

Avoid Confirmation Bias

Your head is filled up with thoughts, and you need to find a way to quiet your mind and stop messy thinking.

Most of the time the easiest way is to look for information that will just confirm the conclusion you already have come in your head, but this is just a way to induce confirmation bias.

Finding The Reason To Your Problems Will Show You The Solution

Whenever you feel in a situation you feel uncomfortable in, find the reason for your unwanted position, visualize a better one, and work on thinking of the right steps that will help you accomplish whatever you want to achieve.

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“Brian Tracy Quotes”

Never complain, never explain. Resist the temptation to defend yourself or make excuses. Click To Tweet Successful people are always looking for opportunities to help others. Unsuccessful people are always asking, - What's in it for me? Click To Tweet You cannot control what happens to you, but you can control your attitude toward what happens to you, and in that, you will be mastering change rather than allowing it to master you. Click To Tweet It doesn't matter where you are coming from. All that matters is where you are going. Click To Tweet Look for the good in every person and every situation. You'll almost always find it. Click To Tweet

Our Critical Review

“Get Smart!” is a book full of useful advice that will guide you to using more of your brain’s potential, to be more successful and live a happier life.

By just a simple change in perspective and how you perceive things, you can turn everything that you used to see as a problem into an opportunity.    Take this summary with you and read anywhere! Download PDF:   

Brian Tracy – A Journey of 100 steps

Many assume that Brian is closing in on discovering the fountain of joy, but even for him, that’s too optimistic.

Nevertheless, he has shown us that life can be different and better if we alter our habits and mental patterns.

Brian TracyWho is Brian Tracy

Brian Tracy is one of the very few authors who managed to spreads its viewpoints on all four sides of the world. He was born on January 5, 1944, in Canada. Most of you know him for his outstanding oratory skills and charisma.

As a public speaker and self-help author, Brian managed to build a new generation of high-achievers with the help of proven methods and psychological tricks.

How did he do it? Let’s move step by step to understand why this Canadian-American motivational author and consultant has its books translated into many languages.

It has been reported that Brian Tracy’s business expertise have reached the ears of more than 1000 companies so far.

Over the course of his career, he personally addressed more than 5 million people, by attending various seminars, public debates and other meetings in more than 50 countries all across the globe.

It’s estimated that on a yearly basis, Brian Tracy as a keynote speaker manages to spread his agenda to more than 250,000 individuals.

We leave the “gathering of information process” to be discussed on another occasion because now, we intend to enlighten you with some top-notch tips and insights!

Brian Tracy has collected research papers enriched with all sorts of data drawn from reliable sources or centers. Indeed, he spent over 30 years trying the find the perfect formula that can be applied in any challenging environment – in order to get the best out of anyone.

Instead of labeling him as a motivator, public speaker, or a consultant, we can endorse that absorbing a mountain of knowledge in fields as diverse as economics, marketing, history, self-help, business, philosophy is an impressive accomplishment that stretches beyond any titles.

Some of his books circled around various magazines’ bestselling lists, and that’s why Brian Tracy continues to surprise with his in-depth understanding of productivity and happiness.

That’s not all. Would you take action, if an opportunity presents itself? Write a book perhaps?Brian Tracy takes the credit for the success of many companies and individuals by introducing a new set of audio and video programs to the audience.

One of them is the best-selling Psychology of Achievement, which was widely accepted and praised by both experts and the ordinary admirers.

Brian Tracy has the ball on his court, and he regularly addresses various corporate executives on topics such as Productivity, Motivation, Sales, Influence, Control, etc.

Being under the spotlight day in and day out, can really exhaust everyone but not Brian.

His talks and guidance are more than welcome and deeply appreciated by those attending his seminars.

Leadership, Self-Esteem, Goals, Sales, you name it – it’s all in the realm of Brian Tracy’s competence.

I’ve found that luck is quite predictable. If you want more luck, take more chances. Be more active. Show up more often.

Best Brian Tracy Books

#1. Eat That Frog! Summary: Twenty-One Great Ways to Stop Procrastinating and Get More Done in Less Time

Eat That Frog SummaryGo out and do what you have to do! Do we need to say more? – People have a habit of procrastinating and continue living the life as if there’s always tomorrow.

Eat that Frog – exhibits symptoms that oppose your decisiveness to execute the most challenging task first.

Useful in real-life situations, Brian tries to enforce a new personal/organizational policy, which leads to results that surpass all expectations. If you sense a talent or a skill don’t waste it, take action and stop delaying – once and for all!

Many people have misleading information regarding the message conveyed through this book. Let’s put it this way, Tracy’s ideas are not about getting more things done, but focus on the right ones!

Determination and energetic approach are two main assets that can be labeled as the embodiment of prosperity.

Brian’s trademark sign is easy to digest, it simply puts weight on three key elements: discipline, management, and determination.

Doing the right things at all time is a question of character. Such attitude will help you to carve out time in your busy schedule, and spend it with your family, friends, or by yourself.

Goals are the fuel in the furnace of achievement. The bigger your goals and the clearer they are, the more excited you become about achieving them. The more you think about your goals, the greater becomes your inner drive and desire to accomplish them.

#2. No Excuses! Summary: The Power of Self-Discipline

Brian Tracy BiographyMost people are led astray by unreliable information about success. In truth, success has nothing to do with neither talent nor luck. Successful individuals agree that if you lack self-discipline, your dreams will quickly collapse.

Take notes, and understand why you need willpower, and a special regimen to get things done, and efficiently done.

No Excuses! – as the title implies, shows what it takes for a person to reach success in all fields: personal life, business, and of course – overall happiness.

By following Brian’s protocol and his simple ground rules that instigate self-discipline, you’ll be able to the things that you never thought possible.

How lucky am I? – This is the question you’ll be asking yourself day in, day out – just stop accusing others for your misfortune.

Self-discipline is the ability to do what you should do, when you should do it, whether you feel like it or not.

Take the luck into your hands and stop making excuses!

#3. 21 Success Secrets of Self-Made Millionaires Summary

In this book, Brian Tracy pulls out all sorts of examples drawn from personal and professional experience and explains why a person should apply these secrets if it wishes to join the millionaire club.

Referred to as business laws, many actors of the grand stage, testified that these practices changed their lives.

The 21 Success Secrets of Self-Made Millionaires was originally published in 2000, and since then, Brian Tracy has continued to improve the book, by adding other standards that are worth exploring.

“Becoming a millionaire as a process”, is just a question of time, if you are equipped with all the necessary tools. Learn the cycle, and don’t be afraid to make mistakes.

To what/who does Brian owe his success? How to rise and climb the ladder, if you don’t understand the game? It’s pretty hard and challenging, that’s for sure.

However, if you have access to research papers, business reports, and statements that are filled with useful information, you’ll quickly be on the trail of those who share the status of a millionaire.

Tracy in an in-depth manner clarifies each element, assisted by a full-scale investigation that puts in plain English, what lies beneath the surface (referring to concepts that keep us down).

How the business world functions is another matter, but you can use your own set of skills to build an empire.

THE FIRST SECRET of self-made millionaires is simple: Dream Big Dreams!

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“Brian Tracy Quotes”

Successful people are always looking for opportunities to help others. Unsuccessful people are always asking, 'What's in it for me? Click To Tweet The key to success is to focus our conscious mind on things we desire not things we fear. Click To Tweet Successful people are simply those with successful habits. Click To Tweet You have within you right now, everything you need to deal with whatever the world can throw at you. Click To Tweet The greatest gift that you can give to others is the gift of unconditional love and acceptance. Click To Tweet

Final Notes

Now, that’s something to get you started.

We were really uplifted while exploring and writing Brian’s biography, and hopefully, the same feeling will evoke within you.

The bottom line is – stop delaying your tasks and put your ideas to the test!    Take this summary with you and read anywhere! Download PDF:   

Do the Right Things in the Right Order with Our Top Productivity Books

Top Productivity BooksYou’ll probably agree that we’re not very wide off the mark in proposing a fairly simple definition for productivity: “doing more in less.”

However, it seems that no matter how much we do in no matter how little time, there’s always something left on our to-do list.

So, what’s the problem?

Well, most of the people would tell you that you have to find a better technique. Some others – as the ones we’ve included on our list – will tell you something else.

Namely, that there’s more than one secret to productivity, and that productivity should not be about doing everything on your to-do list.

Maybe it’s should be about doing the right things in the right order.

So, without further ado –

Our Top Productivity Books

#1. “The Motivation Manifesto: 9 Declarations to Claim Your Personal Power” by Brendon Burchard

The Motivation Manifesto SummaryIf you’ve ever watched “Oprah”, you probably already know that Brendon Burchard is one of the “most influential leaders in the field of personal growth.” And he’s probably the most successful and highest-paid motivation trainer in history.


Well, not because he says something original. But, because everything that he says, he says it in such a manner that makes you jump out of your bed and start doing something. Well, not just something – exactly those things that he asks you to do.

The Motivation Manifesto” is one of the best productivity prerequisites. Keep it under your pillow. And learn its 9 declarations by heart – and start putting them into practice right away:

We shall meet life with full presence and power! We shall reclaim our agendas! We shall defeat our demons! We shall advance with abandon! We shall practice joy and gratitude! We shall not break integrity! We shall amplify love! We shall inspire greatness! And we shall slow time!

#2. “Eat That Frog: 21 Great Ways to Stop Procrastinating and Get More Done in Less Time” by Brian Tracy

Eat That Frog SummaryIn the introduction to one of his numerous bestsellers, “Eat That Frog,” Brian Tracy explains the curious title straight away. He writes: “Mark Twain once said that if the first thing you do each morning is to eat a live frog, you can go through the day with the satisfaction of knowing that that is probably the worst thing that is going to happen to you all day long.”

For what it’s worth, it may not have been Twain – but Nicholas Chamfort. But, either way – the point stands. The great thing about it is that it’s only 1 of the 21 Brian Tracy is trying to make.

The other include “plan every day in advance” and “prepare thoroughly before you begin,” as well as “consider the consequences” and even “practice creative procrastination.” Nothing especially new or not known, but everything worth repeating and remembering – and inspiring throughout.

Especially great as an introduction!

#3. “Smarter Faster Better: The Secrets of Being Productive in Life and Business” by Charles Duhigg

Smarter Faster Better SummaryBefore you say anything – we didn’t know which of Charles Duhigg’s books to choose either. And the only reason why both of them aren’t here (of course we have “The Power of Habit” in mind) is our dedication to the “one author/one book” ideal.

And, after all, we did include “Smarter Faster Better” among our top entrepreneurship books. So, we were kind of obliged to include it here as well!

In “Smarter Faster Better,” Duhigg thoroughly explores eight productivity concepts. Each of them essential to establishing the habits of a productive person. The eight concepts are: motivation, teams, focus, goal setting, managing others, decision making, innovation, and absorbing data.

But what may interest you more than the theoretical discussion is the Appendix: “A Reader’s Guide to Using These Ideas.”

No peaking!

#4. “StrengthsFinder 2.0: Discover Your Strengths” by Tom Rath

StrengthsFinder 2.0 SummaryNow, this is an interesting case.

Now, Discover Your Strengths” was such a great book that it found place both among our top management and top motivational books.

Well, “StrengthsFinder 2.0” is its update!

Written by Tom Rath, the book builds upon the work of the Don Clifton, the father of Strengths Psychology. The main idea behind it: there are 34 strengths and each individual is a unique combination of at least two of them!

How does this help you in terms of productivity?

In at least two ways! First of all, the book is linked to an online assessment tool which we’ll help you find your key strengths. Secondly, once you find them, it will help you realize how you can use them.

Because productivity is not about spending countless hours to develop strengths you don’t own. It’s about perfecting those you already have.

After all, you won’t try and teach a fish to fly, would you?

#5. “Getting Things Done: The Art of Stress-free Productivity” by David Allen

Getting Things Done SummaryCarola Endicott, director of “Quality Resources,” says that David Allen’s book “Getting Things Done” should come with a warning sign.

Its content:

“Reading ‘Getting Things Done’ can be hazardous to your old habits of procrastination. David Allen’s approach is refreshingly simple and intuitive. He provides the systems, tools, and tips to achieve profound results.”

OK – Endicott may have gone a little overboard with the “simple” part. We warn you that “Getting Things Done” is “jargony” enough that it includes its own “Glossary of Terms.”

But, there’s a reason why “Lifehack” calls it “the modern Bible of productivity books” and why its philosophy has as many followers as a small religion. (Really: they are called GTDers!)

And the reason is simple: it works!

#6. “Your Best Just Got Better: Work Smarter, Think Bigger, Make More” by Jason W. Womack

Your Best Just Got Better SummaryYour Best Just Got Better” is a book which can help you become exactly what its title claims to be. And the path is there – in its very subtitle.

So, Jason W. Womack’s philosophy is as simple as 1-2-3!

1: Work Smarter!

“Duh?!”, you say. “But how?”

It’s simple as having an IDEA and a MIT. Or, in other words, as simple as remembering these acronyms and doing what they say you should do: identify, develop, experiment, and assess. While never forgetting your Most Important Things.

2: Think Bigger!

No more than four mantras should do the trick: “I did it before,” “They were able to do it,” “They think I can do it,” and “I know I can do it!” (Read our great summary to see how.)

And 3: Make More!

What you need so as you can make more is a feedback. In all of these areas: results, experience, contribution, measurement, service, and habits.

That’s it: your best just got better!

#7. “The Code of the Extraordinary Mind: 10 Unconventional Laws to Redefine Your Life and Succeed On Your Own Terms” by Vishen Lakhiani

The Code of the Extraordinary Mind SummaryMost of the books about changing your life and productivity habits are few-step manuals. And, naturally, the inclusion of “The Code of the Extraordinary Mind” on our list begs the question: why is this book so different than the rest?

Well, Vishen Lakhiani’s style – just like his laws – is unconventional. Down-to-earth, inspiring, well-structured. And – memorable!


Like it or not, you’ll catch yourself using its neologisms over and over again. You’ll understand them, however, only if you read the book. And, soon after – believe us – you’ll start using them.

First, you’ll want to transcend your culturescape – and, while doing that, you’ll see that you’ve been raised on brules. But, by the time you reach the seventh law – living in a blissipline – you would have already bended reality so much that you’ll be a king or a queen of a world of your own – a sort of a yourscape.

#8. “The Seven Habits of Highly Effective People: Powerful Lessons in Personal Change” by Stephen R. Covey

The 7 Habits of Highly Effective People SummaryThe ones who read – know: Stephen R. Covey is a frequent guest on lists such as this one. And “The 7 Habits of Highly Effective People” – the first non-fiction book to sell 1 million copies of its audio version – is practically a mainstay in many different categories.

Unsurprisingly, we’ve listed it among our top leadership and top self-help books.

So, what’s so special about it?

Well, almost everything!

It’s well-researched and well-planned, simply written and is perennially applicable. Covey deduces that effective people are different than the rest because they share seven habits. Namely, they are proactive, they begin with the end in mind, and they put first things first; also, they have a win-win mentality, they seek first to understand, then to be understood, and they synergize; finally, they sharpen the saw.

The first three habits are related to their independence; the second three to their interdependence. The final – self-improvement – is the bridge.

But, wait – there’s one more!

#9. “Algorithms to Live By: The Computer Science of Human Decisions” by Brian Christian and Tom Griffiths

Algorithms to Live By SummaryIf you feed your computer with enough information about a certain topic, you’re guaranteed that you’ll get the right answer, right?

But, if so – why aren’t we doing the same with our lives? Surely, there has to be some way to scientifically figure out whether it’s better for the tired me to do some more work tonight, or just relax and watch something on Netflix!

Brian Christian and Tom Griffiths are right there with you! There is, they say – and more than one, in fact! So, they have prepared for you a unique cheat-book, “Algorithms to Live By.”

What you’ll find out inside may amaze you. True, life may be a complex category, but some of our habits are actually simple. For example, there seem to be three simple algorithms to perfectly manage your time.

And one to find your perfect love!

#10. “Deep Work: Rules for Focused Success in a Distracted World” by Cal Newport

Deep Work SummaryThe world is full of distractions. So many, in fact, that it’s hard to think what is distraction anymore? Namely, are Facebook and Twitter distracting us from work – or is work distracting us from Facebook and Twitter?

That will not do, says Cal Newport!

Leisure is leisure, but work is work! And when it is real work, it needs to be “Deep Work.”

And, according to Newport, deep work begins with embracing boredom and quitting social media. You think that Beethoven wrote the “9th Symphony” in a night, or that Michelangelo drew the Sistine Chapel before lunchtime?

No – they worked deeply for a long period of time! And they valued deeply deliberate practice and distraction-free environments.

Don’t believe us?

Then ask yourself this: why do so many writers go to the library to write?

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Final Notes

If productivity is doing the right things in the right order, then the books which will help you discover which are the right things for you and which is the best order to do them – are the top productivity books you can find on the market.

And we believe that these 10 fit the description better than any others.    Take this summary with you and read anywhere! Download PDF:   

The Psychology of Selling Summary

The Psychology of Selling SummaryIncrease Your Sales Faster and Easier Than You Ever Thought Possible

The Psychology of Selling” is a guide, written to help beginners in sales to improve their communication and sales-skills for the purpose of influencing the potential customers.

About Brian Tracy

Brian TracyBrian Tracy is a sales expert, a motivational speaker and the author of several books such as Eat That Frog, Be a Sales Superstar, Goals!, No Excuses!, Change Your Thinking Change Your Life, etc.

“The Psychology of Selling Summary”

Salespeople know better than anyone that selling can become frustrating at times. Unfortunately, it’s one of the key elements in making profits and an unavoidable activity. The sales process tests your mind-capacities and broadness to accept rejection, without destroying your self-esteem.

Sales experts such as Brian Tracy advise that you should rise above the circumstances by utilizing several methods and techniques backed by psychology and personal experience.

The image you have for yourself affects the selling processes; the mindset can either boost or reduce the sales performance.

  • In sales, the Pareto 80/20 rule indicates that 80% of the money derives from 20% of the customers. In other words, “the top 20% of salespeople are making 80% of the gross-profits.”
  • Don’t hesitate and join the 20% just by implementing some modifications to enhance your performance.  
  • Logically, higher self-confidence is critical for making a difference.
  • People often are not sure of their needs and make purchases based on emotions and feelings.  

Just a small change can lead to mind-blowing results, regarding sales. Generating revenues depends not only on the actual performance but also on other external factors that you must take into account. Don’t worry; Brian has excellent news for you – the trick to becoming a great salesman is to grasp several sales-rules that are easy to follow:  

  • Identifying the needs, wants, and demands of the target audience.
  • Elicit requirements by defining a set of questions.
  • Learn how to make a good first impression.
  • Responding passionately and distinguish facts from opinion.
  • Using a wide range of methods for closing a sale and building long-term collaboration.
  • Try to get more referrals that will ultimately boost the sales.

What is keeping you in the dark when you are about to close a deal? There are two main mental issues: “fear of failure” and “fear of rejection.” Think of it this way, if you are afraid to fall off a bike, you’ll never learn how to ride it.

Rejection is an integral part of sales, in truth, it’s even unavoidable. The best way to deal with insecurity is to really go for it, enhance your self-esteem and don’t take anything too personally. At first, you may be a little scared, but ultimately, once you understand the core of selling; everything will seem so natural.

Key Lessons from “The Psychology of Selling

1.      The power of setting long and short-term objectives
2.      The perfect dress-code
3.      Test the prospects

The power of setting long and short-term objectives

How many times did you hear that without goals, we would be lost? In general, people don’t have interest in establishing monthly, weekly, daily reports about their progress.

Visualize, create a mental picture and underline the activities that are crucial for reaching those objectives.

The perfect dress-code

You think that customers are reasonable and their only concern is the product? – No, they are looking at everything, the seller, the company, the processes, the way you treat your employees and so forth.

They pay exclusive attention to the seller; make sure you blow their minds with fashionable clothing and caring attitude.

Test the prospects

Once you suck the customers in, give them a small portion of the actual product to see whether they will bite.

When you find the hot-spot, you can then enforce a full-scale presentation in hopes of getting them eager about your goods.

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“The Psychology of Selling” Quotes

Once you have programmed a goal into your subconscious mind, it takes on a power of its own. Click To Tweet Fear and self-doubt have always been the greatest enemies of human potential. Click To Tweet Rejection has nothing to do with you. Instead, it is like the rain or the sunshine. It just happens from day to day. Click To Tweet The prospect does not care what your product is. He only cares about what your product or service will do for him. Click To Tweet If you do what other successful people do, you will eventually get the same results that they do. Click To Tweet    Take this summary with you and read anywhere! Download PDF:   

No Excuses! Summary

No Excuses! SummaryThe Power of Self-Discipline

Being successful and happy is tricky if not impossible for those who make excuses. It sounds logical, nothing extraordinary.

No Excuses!” displays 21 easy-to-follow and implement, self-control methods that are crucial for mastering your craft.

About Brian Tracy

Brian TracyBrian Tracy is the author of many bestsellers including “Eat That Frog,” he is also a motivational speaker.  

“No Excuses! Summary”

Brian Tracy designed formula for overcoming obstacles and reaching victory at all levels. What does it take? – Only self-discipline. The key to success and happiness is the ability to adapt to any situation, regardless of its significance.

At any point, one may come up with a handful of excuses to justify its failures and defeats. However, such scenario and mindset are your biggest enemy. Burn that list made of excuses, or thorn it to pieces. Once you do that, your new life begins.

Method One: “Success

Visualization is critical for having a perfect life. Define success and employ your ideas at all levels for reaching its complete version.

Method Two: “Character”

Building a character varies on a case-to-case basis. Having the integrity to endure in difficult times and resisting the temptation to apply unethical methods for personal benefits is decisive.

Method Three: “Responsibility”

Brian Tracy realized from a very young age that only he has the power to change his life.

Method Four: “Goals”

Without well-defined goals, your vision means absolutely nothing. This method is one of the most important ones. Make up a list of all the long-term, and short-term objectives that you believe are vital.  

Method Five: “Personal Excellence”

Your most critical asset hides in the core of your being. By investing in yourself, you’ll improve your status and earn more money.

Method Six: “Courage”

Being afraid is nothing but normal, but many people don’t have the courage to invest their capital out of fear, which leads to poverty in years to come.

Method Seven: “Persistence”

That subtle stubbornness is welcome, whether you are a pilot or an insurance broker. Nothing can be done without persistence.

Method Eight: “Work”

Here, Brian presents the “Pareto Principle” 20% of your professional efforts are responsible for producing around 80% of your desired achievements.

Method Nine: “Leadership”

Do we need to say more? – Leadership in and outside the office speaks about your passion and devotion.

Method Ten: “Business”

Your product or service must be complementary to people’s needs – that’s the whole key.

Method Eleven: “Sales”

Many people think that “sales” can be overstepped. However, every professional endeavor ends up with the question – Can this lead to a sale?  

Method Twelve: “Money”

Financially, we tend to get into trouble due to lack of self-control. Take it slow, analyze the situation and carry out your plan.

Method Thirteen: “Time Management”

Brian Tracy defines this segment as the “skill to select a sequence of events that best serve your interests.”

Method Fourteen: “Problem Solving”

Not many individuals possess the innate ability to solve big problems with ease. Every journey starts with the first step, define the problem first and then move to the conclusion.

Method Fifteen: “Happiness”

Humans rely on other people for many things – that includes happiness. So, being around others, conversing and sharing your thoughts improve your well-being.

Method Sixteen: “Personal Health”

Don’t overeat junk food, save your energy and maintain your health. Living a longer and healthier life is equivalent to happiness.

Method Seventeen: “Physical Fitness”

Allocating some time for physical activity is vital for reaching success. You don’t need any specialized training, just something to keep you fresh.

Method Eighteen: “Marriage”

It doesn’t have to be a marriage; it could also indicate any other type of healthy relationship in which both partners are committed to one another.

Method Nineteen: “Children”

Unconditional love is hard to find. Your children deserve your full support and never-ending love.

Method Twenty: “Friendship”

Before you start looking for real friendship, see whether you would like to have a person like yourself for a friend.

Method Twenty-One: “Peace of Mind”

After all, money isn’t everything. Success is only obtained when an individual has a peace of mind. Invest time and energy in spirituality and grow personally and professionally.

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“No Excuses!” Quotes

The greatest gift you can give children is to let them know that you love them 100% of the time and that your love for them never changes, no matter what happens. Click To Tweet People need love like roses need rain. Click To Tweet Wisdom can be developed in private through study and reflection, but character can be developed only in the give and take of daily life. Click To Tweet Persistence is self-discipline in action. Click To Tweet The fact is you cannot save time; you can only spend it differently. Click To Tweet    Take this summary with you and read anywhere! Download PDF:   

Goals! Summary

Goals! SummaryHow to Get Everything You Want – Faster Than You Ever Thought Possible

It seems like, we just can’t get enough of this man! So, for the who-knows-which-time around – Mr. Brian  Tracy!

Once again teaching you how to get the most of life by setting the right goals the right way! And he couldn’t have chosen a more straightforward title: “Goals!

About Brian Tracy

Brian TracyBrian Tracy is a Canadian-born American author, a heavyweight in the self-help division. He has written numerous bestsellers and has been translated into many languages. Some of his books we’ve summarized just for you: “Be a Sales Superstar,”  “Eat That Frog,” “The 21 Success Secrets of Self-Made Millionaires Summary,” and “Change Your Thinking, Change Your Life.”

“Goals! Summary”

If you know anything about Brian Tracy, you probably know that he speaks from experience. A high school drop-out, he earned his money by washing dishes, cars, and floors, constantly going from job to job.

Then, he became a sales rep, but, obviously, the money didn’t come easy in the beginning. Until, one day, he decided that enough was enough and he wrote down himself a simple, yet outrageous, goal: to earn $1,000 monthly in commissions only!

And, soon enough, what he wrote down – turned into reality! So much so, that one of Tracy’s books ended up among our top 15 sales books of all time!

And if you don’t believe him, just have a look at Jim Carrey talking about the very same thing on Oprah back in 1997.

Now, did we get your attention?

Just like Carrey says on the clip, it’s fairly certain that you have something in you. The only problem is you haven’t really got a hold of your potential.


Because you’re all over the place! You’re doing all different kinds of stuff, and you don’t really know how you’ll get to where you’re going or even what your MITs are!

(By the way, MIT stands for “Most Important Things”; and if you didn’t know that, you’ve probably haven’t read this summary; you should.)

So, start focusing! Try to understand what you really want out of life and, in the case of no financial obstacles, what your ideal job would be.

Now that you got that figured out, you need to take control of the situation. And to do that, you need to stop thinking about the past and start living in the present. And, of course, start preparing yourself for a grander future.


Start fantasizing. Imagination is more important than knowledge. And the guy who said that – well, let’s just say that he knew more things about most things than quite about everybody who ever lived. So, if you don’t believe Tracy, you got to believe him.

Your imagination will take you places where you’ve never been before. It will give you the right perspective, and the right amount of courage and motivation.

Next on the agenda: write it down. And start being much more decisive once you do.

Because the process says so. In other words, you’ve come this far by realizing what’s wrong with your life and how you can change it.

If you don’t – your life will always stay in that dreadful status quo you’re living right now!

Key Lessons from “Goals!”

1.      Six Questions to Uncovering Your Potential
2.      Six Questions to Rethink Your Present
3.      Four Questions to Set Your Future Goals

Six Questions to Uncovering Your Potential

If you want to truly uncover your potential, you’ve got to start asking yourself some questions. Here are six which can really help you:

1. What do you really want out of life?
2. Which are the activities that make you happy?
3. What’s the one thing you would change about your life?
4. Are you a positive or a negative person?
5. Which things are you prepared to sacrifice to achieve your goals?
6. What do you think is the first step you should take right now?

Six Questions to Rethink Your Present

All better futures start with a present plan. Start making yours once you get to the bottom of these six questions:

1. Which are your most important values?
2. What do other people think about you?
3. On which values you base your relationships and your finances?
4. What would you like to be if there were no obstacles?
5. Write yourself a eulogy: is there anything wrong with it? (Change it!)
6. Which of the things you’re doing is inconsistent with your values? (Change it!)

Four Questions to Set Your Future Goals

You should start setting your goals now. Here are four questions to help you with that:

1. What would you do if you learned you would die six months from now?
2. If you suddenly won a million dollars – what’s the first thing you’d do?
3. What would you do if you had no fear of doing it?
4. What do you enjoy doing most?

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“Goals!” Quotes

You become what you think about most of the time. Click To Tweet The greatest enemies of success and happiness are negative emotions of all kinds. Click To Tweet Leaders have vision. Non-leaders do not. Click To Tweet The happiest people in the world today are those who are living in harmony with their innermost convictions and values. Click To Tweet Remember: It doesn’t matter where you’re coming from; all that really matters is where you’re going. Click To Tweet

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