4 min read ⌚ Expanding Your Business Around the Corner or Across the Globe The only book written by Arthur Rubinfeld, the creative mastermind behind Starbucks’ success, “Built for Growth” is one of the best guidebooks for creating, managing and expanding a brand presence in the retail market world. The book focuses on the four […]
13 min read ⌚ MicroSummary: Peter Thiel founded PayPal and was one of the first to invest in Facebook, making him one of the most influential billionaires in Silicon Valley. His unique reasoning for evaluating new business will show you a new perspective on how to set up a startup and be successful. This summary will […]
5 min read ⌚ Advice and techniques for building advertising empires from the era of Mad Men What stops you from reaching the sky? If your ad didn’t work, you might need a change of plan and pace. In this book summary, we briefly outline the key aspects of the ad-creation process. Who Should Read “Confessions […]
5 min read ⌚ MicroSummary: “The Road Less Traveled” is an ultra-popular 1978 psychological book by M. Scott Peck, aiming to redefine concepts as ubiquitous as love and religion, and striving to demonstrate how understanding discipline and grace is essential to both leading a healthier life and truly grasping the meaning of your existence. A […]
4 min read ⌚ Using Internal Marketing to Ignite Employee Performance and Wow Your Customers Things used to be easy for companies – the only thing they needed for success was an innovative product with good quality. Nowadays, they need to do far more than that. They need to impress their employees before they can satisfy […]
5 min read ⌚ The Macedonian who conquered the world Another legend echoes through time. Alexander the Great achieved everything and will be remembered as the greatest conqueror ever to set foot on Earth. We summarize Alexander’s rise to power and the events that shaped his personal life. Who Should Read “Alexander the Great”? And Why? […]
5 min read ⌚ The Dalai Lama’s Vision for Our World Who is responsible for our selfishness and anger? As always is it someone else, or that somebody is here, and now? We summarize the Dalai Lama’s perspective in a nutshell and offer you a life-altering opportunity. Who Should Read “A Force for Good” And Why? […]
6 min read ⌚ MicroSummary: In “Mistakes Were Made (But Not By Me),” oft-cited and celebrated social psychologists Carol Tavris and Elliot Aronson deal with the nature and the problems of many self-justification mechanisms (such as cognitive dissonance, confirmation bias, and fabricated memory), while trying to show that the only way for a person to […]
6 min read ⌚ How to Attract Customers, Promote Your Brand, and Make Money with Online Video We’ve tried teaching you how you can use Facebook to market your products. And we have given you a hint or two on how to create a trend using Twitter. Now, in “Beyond Viral,” Kevin H. Nalty teaches […]
6 min read ⌚ The Four Keys to Transforming the Way We Work and Live Don’t you just feel that your job is sucking the life out of you? Well, it doesn’t really have to be that way! In “Be Excellent at Anything,” Tony Schwartz explains what you (whether a manager or an employee) can […]
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