12min
logo 12min

Start growing!

Boost your life and career with the best book summaries.

Start growing!

Boost your life and career with the best book summaries.

logo 12min

Search Results for: Malcolm Gladwell

Irresistible Summary Irresistible Summary

Irresistible Summary

4 min read ⌚ The Rise of Addictive Technology and the Business of Keeping Us Hooked Have you ever wondered why are you currently reading this on your PC, laptop, tablet or smartphone? Adam Adler says that the answer to this question is pretty obvious. Technology is simply “Irresistible.” But, is that good? About Adam Alter […]

Best Psychology Books on Human Behavior

Best Psychology Books on Human Behavior

4 min read ⌚ Best psychology books about human behavior have always been subjected to numerous discussions by various behavioral experts. Nevertheless, the real formula is yet to be discovered. In the struggle of today, we are worried about the “tomorrow,” and nothing comes close to having a great ally in those battles – such as […]

The Ultimate Sales Machine Summary The Ultimate Sales Machine Summary

The Ultimate Sales Machine Summary

6 min read ⌚  MicroSummary: “The Ultimate Sales Machine” by the late great sales and marketing guru Chet Holmes is based around a simple premise: that mastery isn’t about doing 4,000 things, but about doing 12 things 4,000 times. And these 12 things – ranging from time management techniques to aggressive marketing strategies – are […]

Mistakes Were Made (But Not by Me) Summary Mistakes Were Made (But Not By Me) Summary

Mistakes Were Made (But Not by Me) Summary

6 min read ⌚  MicroSummary: In “Mistakes Were Made (But Not By Me),” oft-cited and celebrated social psychologists Carol Tavris and Elliot Aronson deal with the nature and the problems of many self-justification mechanisms (such as cognitive dissonance, confirmation bias, and fabricated memory), while trying to show that the only way for a person to […]

The Evolution of Everything Summary The Evolution of Everything Summary

The Evolution of Everything Summary

6 min read ⌚  How New Ideas Emerge, aka How Small Things Transform the World By now, you already know that evolution is how all life came to be on this planet. What you don’t know is that evolution may be responsible for everything else, whether it’s language or government. Don’t believe us? Why don’t […]

The Tipping Point PDF Summary The Tipping Point Summary

The Tipping Point PDF Summary

14 min read ⌚ How Little Things Can Make a Big Difference Some say that significant changes don’t happen abruptly. For example, there are internal mechanisms which regulate if the name of a certain actress will become a popular choice among parents or not. However, Malcolm Gladwell is more a butterfly-effect kind of a sociologist. In […]

Scroll to Top